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Processed Fruit and Vegetables in China

Publisher Euromonitor International
Published Nov 12, 2025
Length 20 Pages
SKU # EP20589631

Description

Processed fruit and vegetables is seeing demand fall due to the normalisation of sales following a surge during the COVID-19 crisis and a shift towards fresh produce amongst health conscious consumers. Concerns about artificial additives and low nutritional value pose an ongoing threat to the development of categories such as shelf stable fruit and vegetables.

Euromonitor International's Processed Fruit and Vegetables in China report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Frozen Processed Fruit and Vegetables, Shelf Stable Fruit and Vegetables.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Processed Fruit and Vegetables market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

20 Pages
Processed Fruit and Vegetables in China
Euromonitor International
November 2025
List Of Contents And Tables
PROCESSED FRUIT AND VEGETABLES IN CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Stronger competition from fresh produce linked to health trends
INDUSTRY PERFORMANCE
Sales in shelf stable fruit recede to pre-pandemic level
Rising health awareness undermines demand
WHAT’S NEXT?
Foodservice volumes of frozen processed potatoes expected to grow thanks to expansion in chained fast-food restaurants
Struggling to resonate with evolving health trends
Redefining processed fruit with herbal infusions and clean labels
COMPETITIVE LANDSCAPE
The competitive landscape remains stable
Image problems and lack of innovation
CHANNELS
Supermarkets and hypermarkets are still the primary channels
Ongoing e-commerce growth, but penetration remains relatively limited
CATEGORY DATA
Table 1 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 2 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 3 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 4 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
Table 5 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
Table 6 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
Table 7 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
Table 8 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
Table 9 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
Table 10 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
Table 11 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN CHINA
EXECUTIVE SUMMARY
Private label gaining share while health is also in focus
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Maturity and economic conditions constrain growth
Demographic developments boost demand for breakfast cereals
WHAT’S NEXT?
Maturity remains a key factor
Opportunities for health focused development
COMPETITIVE LANDSCAPE
Strong private label presence
Stable competitive landscape
CHANNELS
Diversification of preferred shopping destinations
Continued expansion of e-commerce
MARKET DATA
Table 13 Sales of Staple Foods by Category: Volume 2020-2025
Table 14 Sales of Staple Foods by Category: Value 2020-2025
Table 15 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 16 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 18 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 19 Penetration of Private Label by Category: % Value 2020-2025
Table 20 Distribution of Staple Foods by Format: % Value 2020-2025
Table 21 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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