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Processed Fruit and Vegetables in Bulgaria

Publisher Euromonitor International
Published Nov 14, 2025
Length 23 Pages
SKU # EP20589477

Description

Processed fruit and vegetables in Bulgaria is maintaining steady value growth in 2025, supported by higher prices and rising demand for convenient, healthy meal options. Frozen products continue to outperform, while sustainability and organic farming trends shape product development. Valbe-S-Stamenov leads the category, while Suico and Alta Bulgaria are expanding shelf-stable offerings. Supermarkets and hypermarkets remain the key distribution channels, with e-commerce and discounters providing...

Euromonitor International's Processed Fruit and Vegetables in Bulgaria report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Frozen Processed Fruit and Vegetables, Shelf Stable Fruit and Vegetables.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Processed Fruit and Vegetables market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Processed Fruit and Vegetables in Bulgaria
Euromonitor International
November 2025
List Of Contents And Tables
PROCESSED FRUIT AND VEGETABLES IN BULGARIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising prices, frozen innovation and sustainable production support growth
INDUSTRY PERFORMANCE
Higher retail prices and climate pressures sustain value growth in processed fruit and vegetables
Frozen processed fruit and vegetables continues to outperform
WHAT’S NEXT?
Convenience and cost pressures to define future performance
Health awareness and processing innovation to support value creation
Organic and sustainable production gains visibility but remains niche
COMPETITIVE LANDSCAPE
Valbe-S-Stamenov leads with strong brand portfolio and wide distribution
Suico and Alta Bulgaria record robust growth in shelf-stable lines
CHANNELS
Supermarkets and hypermarkets lead distribution with strong promotional activity
Retail e-commerce and discounters expand reach through affordability and convenience
CATEGORY DATA
Table 1 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 2 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 3 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 4 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
Table 5 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
Table 6 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
Table 7 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
Table 8 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
Table 9 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
Table 10 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
Table 11 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN BULGARIA
EXECUTIVE SUMMARY
Rising prices, private label strength and evolving consumer habits
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Retail prices continue to drive value growth in staple foods
Rising cost of living fuels price sensitivity and private label demand
Health, quality and convenience trends continue to shape industry dynamics
WHAT’S NEXT?
Retail price regulation and euro adoption to influence future growth
Plant-based expansion and convenience will sustain growth momentum
Private label expansion and e-commerce optimisation set to continue
COMPETITIVE LANDSCAPE
Bella Bulgaria maintains leadership through strong multi-category presence
Smaller players target niche growth segments
CHANNELS
Small local grocers retains leadership amid format diversification
E-commerce and discounters remain fastest-growing channels
MARKET DATA
Table 13 Sales of Staple Foods by Category: Volume 2020-2025
Table 14 Sales of Staple Foods by Category: Value 2020-2025
Table 15 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 16 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 18 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 19 Penetration of Private Label by Category: % Value 2020-2025
Table 20 Distribution of Staple Foods by Format: % Value 2020-2025
Table 21 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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