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Processed Fruit and Vegetables in the US

Publisher Euromonitor International
Published Nov 12, 2025
Length 26 Pages
SKU # EP20589616

Description

Processed fruit and vegetables sees steady growth in value and volume terms in 2025, with slower price growth helping to kickstart a recovery in demand. Health and convenience are key sales drivers, with processed fruit and vegetables having a longer shelf life than fresh produce, with these products being used to prepare a wide range of dishes and beverages.

Euromonitor International's Processed Fruit and Vegetables in USA report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Frozen Processed Fruit and Vegetables, Shelf Stable Fruit and Vegetables.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Processed Fruit and Vegetables market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

26 Pages
Processed Fruit and Vegetables in the US
Euromonitor International
November 2025
List Of Contents And Tables
PROCESSED FRUIT AND VEGETABLES IN THE US
KEY DATA FINDINGS
2025 DEVELOPMENTS
Long shelf life appeals to consumers seeking convenience
INDUSTRY PERFORMANCE
Processed fruit and vegetables sees a partial recovery in demand as prices stabilise
Frozen fruit benefits from being a healthy and convenient category
WHAT’S NEXT?
Tense economic outlook set to test market resilience
Marketing strategies to increase as part of efforts to engage consumers
Tightening regulations creating opportunities for healthier products
COMPETITIVE LANDSCAPE
Tight budgets and negative consumer perceptions impact the leading brands
Private label increases its control over the market
CHANNELS
Slight shift in the distribution landscape as consumers look for better deals
Consumers going online in search of convenience and value
CATEGORY DATA
Table 1 Sales of Processed Fruit and Vegetables by Category: Volume 2020-2025
Table 2 Sales of Processed Fruit and Vegetables by Category: Value 2020-2025
Table 3 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2020-2025
Table 4 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2020-2025
Table 5 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2020-2025
Table 6 NBO Company Shares of Processed Fruit and Vegetables: % Value 2021-2025
Table 7 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2022-2025
Table 8 Distribution of Processed Fruit and Vegetables by Format: % Value 2020-2025
Table 9 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2025-2030
Table 10 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2025-2030
Table 11 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2025-2030
Table 12 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
STAPLE FOODS IN THE US
EXECUTIVE SUMMARY
Health and wellness concerns shape demand but price-sensitivity intensifies
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Financial pressures and health concerns continue to impact market demand in 2025
Unit price growth stabilises as players adjust to global challenges
Volume sales return to growth in a challenging market
WHAT’S NEXT?
Challenging future ahead with volume sales predicted to decline
Regulatory changes and trade tensions expected to influence the market
Investment expected in infrastructure and distribution developments
COMPETITIVE LANDSCAPE
Artisanal players and private label lead sales
Ferrero acquires WK Kellogg in USD3.1 billion deal
CHANNELS
Supermarkets and hypermarkets still dominate but face growing competition
E-commerce remains the most dynamic distribution channel
MARKET DATA
Table 13 Sales of Staple Foods by Category: Volume 2020-2025
Table 14 Sales of Staple Foods by Category: Value 2020-2025
Table 15 Sales of Staple Foods by Category: % Volume Growth 2020-2025
Table 16 Sales of Staple Foods by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Staple Foods: % Value 2021-2025
Table 18 LBN Brand Shares of Staple Foods: % Value 2022-2025
Table 19 Penetration of Private Label by Category: % Value 2020-2025
Table 20 Distribution of Staple Foods by Format: % Value 2020-2025
Table 21 Forecast Sales of Staple Foods by Category: Volume 2025-2030
Table 22 Forecast Sales of Staple Foods by Category: Value 2025-2030
Table 23 Forecast Sales of Staple Foods by Category: % Volume Growth 2025-2030
Table 24 Forecast Sales of Staple Foods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
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