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Premiumisation in Hair Care

Publisher Euromonitor International
Published Sep 17, 2025
Length 38 Pages
SKU # EP20423805

Description

Hair care is undergoing premiumisation, led by premium brands and supported by mass players advancing efficacy and ingredient-led innovation. This report outlines three key directions: skinification, segmentation, and clinical and science-driven positioning. These pathways offer growth opportunities for diverse industry players responding to elevated consumer expectations.

Euromonitor International's Premiumisation in Hair Care global briefing offers an insight into to the size and shape of the Beauty and Personal Care market and highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The report also explores developments in the premium vs mass/masstige segments, and the evolution of novel beauty concepts.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

38 Pages
Executive summary
Introduction
Hair care is undergoing premiumisation
Conclusion

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