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Premium Beauty and Personal Care in Vietnam

Publisher Euromonitor International
Published May 12, 2025
Length 24 Pages
SKU # EP20050279

Description

Sales of premium beauty and personal care saw strong growth in current value terms in 2024. Rising disposable incomes and an expanding middle- and upper-class consumer base fuelled demand for higher-quality, results-driven products. Consumers are increasingly prioritising self-care and skin care routines, shifting towards dermatologist-backed brands, high-performance ingredients, and prestige fragrances. The rapid expansion of e-commerce and social commerce has also made premium beauty and perso...

Euromonitor International's Premium Beauty and Personal Care in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Premium Adult Sun Care, Premium Baby and Child-specific Products, Premium Bath and Shower, Premium Colour Cosmetics, Premium Deodorants, Premium Fragrances, Premium Hair Care, Premium Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Premium Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

24 Pages
Premium Beauty and Personal Care in Vietnam
Euromonitor International
May 2025
List Of Contents And Tables
PREMIUM BEAUTY AND PERSONAL CARE IN VIETNAM
KEY DATA FINDINGS
2024 DEVELOPMENTS
Improving economy encourages spending on premium products
L'Oréal increases its lead thanks to ongoing investment in the market
Savvy shoppers use e-commerce to secure the best deals
PROSPECTS AND OPPORTUNITIES
Bright outlook for the premium segment as consumer incomes rise
E-commerce set to retain a key role in driving sales and dictating trends
Personalisation presents a new way to add value
CATEGORY DATA
Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Premium Beauty and Personal Care: % Value 2020-2024
Table 4 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2021-2024
Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2024-2029
Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2024-2029
BEAUTY AND PERSONAL CARE IN VIETNAM
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
MARKET DATA
Table 7 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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