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Premium Beauty and Personal Care in Kenya

Publisher Euromonitor International
Published Jun 23, 2023
Length 22 Pages
SKU # EP18004900

Description

Premium Beauty and Personal Care in Kenya


Whilst premium beauty and personal care remains more niche than its mass counterparts, due to inflationary pressures leading to lower consumer spending power, the premium segment still holds great potential. For example, there is an increased awareness among consumers regarding the need for skin care – both in women and men. This trend was enhanced at the onset of the COVID-19 pandemic, whereby consumers facing lockdowns and mobility restrictions found free time to attend to their personal groom...

Euromonitor International's Premium Beauty and Personal Care in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Premium Adult Sun Care, Premium Baby and Child-specific Products, Premium Bath and Shower, Premium Colour Cosmetics, Premium Deodorants, Premium Fragrances, Premium Hair Care, Premium Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Premium Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Premium Beauty and Personal Care in Kenya
Euromonitor International
June 2023
List Of Contents And Tables
PREMIUM BEAUTY AND PERSONAL CARE IN KENYA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Growing potential noted, due to heightened demand for premium skin care
Influx of counterfeit products create confusion for consumers and competition for official brands
Increased inflation puts downwards pressure on potential sales of premium products
PROSPECTS AND OPPORTUNITIES
Influx of international brands expected over the forecast period
Men continue to push demand for premium fragrances
Improving lifestyles and rising incomes drive overall demand
CATEGORY DATA
Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Premium Beauty and Personal Care: % Value 2018-2022
Table 4 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2019-2022
Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2022-2027
Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2022-2027
BEAUTY AND PERSONAL CARE IN KENYA
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 7 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 12 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 13 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 14 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 15 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources

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