Premium Beauty and Personal Care in Greece

In 2024, value sales of premium beauty and personal care products increased in Greece, although growth moderated compared to the double-digit value uplift recorded in 2023. This slowdown indicates a change in consumer behaviour, with some consumers becoming more selective about the categories where they choose to indulge or find added value. For instance, bath and shower and colour cosmetics experienced lower value growth compared to 2024, driven by the rising popularity of value-oriented mass b...

Euromonitor International's Premium Beauty and Personal Care in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Premium Adult Sun Care, Premium Baby and Child-specific Products, Premium Bath and Shower, Premium Colour Cosmetics, Premium Deodorants, Premium Fragrances, Premium Hair Care, Premium Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Premium Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Premium Beauty and Personal Care in Greece
Euromonitor International
May 2025
List Of Contents And Tables
PREMIUM BEAUTY AND PERSONAL CARE IN GREECE
KEY DATA FINDINGS
2024 DEVELOPMENTS
Dermocosmetics drive growth and developments for premium skin care
L’Oréal Hellas continues to lead while improving its share in premium beauty and personal care
The cost-of-living crisis impacts certain premium products while others continue to thrive
PROSPECTS AND OPPORTUNITIES
Ongoing growth is expected for premium skin care, driven by dermocosmetics
Full recovery and further growth for premium colour cosmetics and fragrances
Salon professional hair care to grow faster than mass hair care products
CATEGORY DATA
Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Premium Beauty and Personal Care: % Value 2020-2024
Table 4 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2021-2024
Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2024-2029
Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2024-2029
BEAUTY AND PERSONAL CARE IN GREECE
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
Key Trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
MARKET DATA
Table 7 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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