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Premium Beauty and Personal Care in Germany

Published Jul 09, 2025
Length 21 Pages
SKU # EP20199695

Description

In 2024, premium beauty and personal care in Germany continued to outperform its mass-market counterparts, demonstrating greater resilience amidst economic pressures. This trend was driven by heightened health awareness and a shift in mindset towards recognising the importance of skin care for overall wellbeing. Many local consumers no longer view beauty routines as purely aesthetic, but as self care rituals that are closely linked to physical and mental health. This is particularly evident in t...

Euromonitor International's Premium Beauty and Personal Care in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Premium Adult Sun Care, Premium Baby and Child-specific Products, Premium Bath and Shower, Premium Colour Cosmetics, Premium Deodorants, Premium Fragrances, Premium Hair Care, Premium Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Premium Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

21 Pages
Premium Beauty and Personal Care in Germany
Euromonitor International
July 2025
List Of Contents And Tables
PREMIUM BEAUTY AND PERSONAL CARE IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Wellbeing and personalisation drive sales of premium beauty and personal care in Germany
L’Oréal Deutschland continues to lead premium beauty and personal care in 2024
Consumers continue to value premium beauty and personal care products
PROSPECTS AND OPPORTUNITIES
Premium beauty and personal care will continue to attract the middle classes
Dermocosmetics is expected to continue its positive trajectory
The concept of affordable premium will rise, as consumers appreciate high-quality ingredients at lower prices
CATEGORY DATA
Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Premium Beauty and Personal Care: % Value 2020-2024
Table 4 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2021-2024
Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2024-2029
Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2024-2029
BEAUTY AND PERSONAL CARE IN GERMANY
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
MARKET DATA
Table 7 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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