Premium Beauty and Personal Care in China

In 2024, premium beauty and personal care in China saw a notable retail current value decline – a sharper decline compared with mass beauty and personal care, primarily due to the economic downturn. Consumers increasingly opted for more affordable alternatives as they sought to manage their spending. In addition, with growing knowledge and awareness, many consumers have been shifting towards investments in medical aesthetics, or turning to more budget-friendly mass dermocosmetics. This shift fur...

Euromonitor International's Premium Beauty and Personal Care in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Premium Adult Sun Care, Premium Baby and Child-specific Products, Premium Bath and Shower, Premium Colour Cosmetics, Premium Deodorants, Premium Fragrances, Premium Hair Care, Premium Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Premium Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Premium Beauty and Personal Care in China
Euromonitor International
May 2025
List Of Contents And Tables
PREMIUM BEAUTY AND PERSONAL CARE IN CHINA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Declining sales, driven by search for more affordable alternatives during economic downturn
L'Oréal extends its share despite challenges in the market
A core consumer base continues to value premium beauty and personal care products
PROSPECTS AND OPPORTUNITIES
With demand for improved hair quality, premium hair care is set to see a strong rise
Potential for premiumisation in baby and child-specific products
Innovations such as customised and natural products likely to be seen
CATEGORY DATA
Table 1 Sales of Premium Beauty and Personal Care by Category: Value 2019-2024
Table 2 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Premium Beauty and Personal Care: % Value 2020-2024
Table 4 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2021-2024
Table 5 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2024-2029
Table 6 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2024-2029
BEAUTY AND PERSONAL CARE IN CHINA
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
MARKET DATA
Table 7 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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