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Portable Players in Thailand

Publisher Euromonitor International
Published Aug 01, 2025
Length 19 Pages
SKU # EP20287360

Description

In 2025, retail volume sales of portable players in Thailand increased by 9% to reach 240,000 units. Despite the widespread adoption of smartphones and the growing popularity of streaming services, which rendered many types of dedicated portable audio players redundant for many Thai consumers, the category still experienced growth. This was primarily due to burgeoning demand for wireless speakers and other smartphone accessories, which offered seamless integration with existing devices and high-...

Euromonitor International's Portable Players in Thailand report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: E-Readers, Portable Media Players, Wireless Speakers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Portable Players market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

19 Pages
Portable Players in Thailand
Euromonitor International
August 2025
List Of Contents And Tables
PORTABLE PLAYERS IN THAILAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Wireless speakers drives growth thanks to portability and the rise of smart homes
The two leaders see share growth due to their good reputation for audio quality
An increasing number of consumers turn to the wide product range and promotions offered by retail e-commerce
PROSPECTS AND OPPORTUNITIES
Growth to be driven by wireless speakers due to smartphone compatibility and a wide product range at various prices
Improvements expected beyond technological advancements
Companies will need to adapt to changing consumer trends
CATEGORY DATA
Table 1 Sales of Portable Players by Category: Volume 2020-2025
Table 2 Sales of Portable Players by Category: Value 2020-2025
Table 3 Sales of Portable Players by Category: % Volume Growth 2020-2025
Table 4 Sales of Portable Players by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Portable Players: % Volume 2021-2025
Table 6 LBN Brand Shares of Portable Players: % Volume 2022-2025
Table 7 Distribution of Portable Players by Channel: % Volume 2020-2025
Table 8 Forecast Sales of Portable Players by Category: Volume 2025-2030
Table 9 Forecast Sales of Portable Players by Category: Value 2025-2030
Table 10 Forecast Sales of Portable Players by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Portable Players by Category: % Value Growth 2025-2030
CONSUMER ELECTRONICS IN THAILAND
EXECUTIVE SUMMARY
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
MARKET DATA
Table 12 Sales of Consumer Electronics by Category: Volume 2020-2025
Table 13 Sales of Consumer Electronics by Category: Value 2020-2025
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2020-2025
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2021-2025
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2022-2025
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2020-2025
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2025-2030
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2025-2030
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2025-2030
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources

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