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Portable Players in Romania

Publisher Euromonitor International
Published Aug 11, 2025
Length 18 Pages
SKU # EP20320958

Description

Volume sales of portable players in Romania increased in 2025. Despite the introduction of new austerity measures, Romanians continued to adopt a cautious approach to spending. Wireless speakers remained the main growth driver for the category, while portable media players and e-readers continued to post declining volume sales, largely due to cannibalisation by smartphones. For both financial and convenience reasons, consumers increasingly rely on their smartphones for all types of media consump...

Euromonitor International's Portable Players in Romania report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: E-Readers, Portable Media Players, Wireless Speakers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Portable Players market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

18 Pages
Portable Players in Romania
Euromonitor International
August 2025
List Of Contents And Tables
PORTABLE PLAYERS IN ROMANIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Polarised category performance supports overall growth
JBL retains the top spot while emerging players gain ground
Specialist retailers dominate, while online gains further ground
PROSPECTS AND OPPORTUNITIES
Wireless speakers set to remain the main growth driver
Technology advancements to shape category evolution
Innovation to drive differentiation and appeal
CATEGORY DATA
Table 1 Sales of Portable Players by Category: Volume 2020-2025
Table 2 Sales of Portable Players by Category: Value 2020-2025
Table 3 Sales of Portable Players by Category: % Volume Growth 2020-2025
Table 4 Sales of Portable Players by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Portable Players: % Volume 2021-2025
Table 6 LBN Brand Shares of Portable Players: % Volume 2022-2025
Table 7 Distribution of Portable Players by Channel: % Volume 2020-2025
Table 8 Forecast Sales of Portable Players by Category: Volume 2025-2030
Table 9 Forecast Sales of Portable Players by Category: Value 2025-2030
Table 10 Forecast Sales of Portable Players by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Portable Players by Category: % Value Growth 2025-2030
CONSUMER ELECTRONICS IN ROMANIA
EXECUTIVE SUMMARY
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
MARKET DATA
Table 12 Sales of Consumer Electronics by Category: Volume 2020-2025
Table 13 Sales of Consumer Electronics by Category: Value 2020-2025
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2020-2025
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2021-2025
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2022-2025
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2020-2025
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2025-2030
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2025-2030
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2025-2030
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources

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