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Portable Players in China

Publisher Euromonitor International
Published Aug 11, 2025
Length 20 Pages
SKU # EP20320993

Description

In 2025, retail volume sales of portable players in China experienced a significant decline, falling by 16% to 20 million units. Although all categories saw declining sales, this reduction was mainly attributed to the largest category, wireless speakers. Smart speakers in particular faced substantial criticism for their weak voice interaction capabilities and limited AI utility. Many devices struggled with multi-step commands and complex queries, leading to user frustration and reducing their pr...

Euromonitor International's Portable Players in China report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: E-Readers, Portable Media Players, Wireless Speakers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Portable Players market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

20 Pages
Portable Players in China
Euromonitor International
August 2025
List Of Contents And Tables
PORTABLE PLAYERS IN CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Consumers lose interest in smart wireless speakers, driving significant decline
Xiaomi extends its lead in portable players with strategic pricing and the integration of its Mi Home ecosystem
Retail e-commerce continues to dominate distribution
PROSPECTS AND OPPORTUNITIES
Negative CAGRs across the board, but falling sales of wireless speakers set to be the major factor
Optimisation and personalisation set to be significant moving forward
The anticipated rise of more immersive and interactive experiences
CATEGORY DATA
Table 1 Sales of Portable Players by Category: Volume 2020-2025
Table 2 Sales of Portable Players by Category: Value 2020-2025
Table 3 Sales of Portable Players by Category: % Volume Growth 2020-2025
Table 4 Sales of Portable Players by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Portable Players: % Volume 2021-2025
Table 6 LBN Brand Shares of Portable Players: % Volume 2022-2025
Table 7 Distribution of Portable Players by Channel: % Volume 2020-2025
Table 8 Forecast Sales of Portable Players by Category: Volume 2025-2030
Table 9 Forecast Sales of Portable Players by Category: Value 2025-2030
Table 10 Forecast Sales of Portable Players by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Portable Players by Category: % Value Growth 2025-2030
CONSUMER ELECTRONICS IN CHINA
EXECUTIVE SUMMARY
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
MARKET DATA
Table 12 Sales of Consumer Electronics by Category: Volume 2020-2025
Table 13 Sales of Consumer Electronics by Category: Value 2020-2025
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2020-2025
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2021-2025
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2022-2025
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2020-2025
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2025-2030
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2025-2030
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2025-2030
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources

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