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Portable Players in Brazil

Publisher Euromonitor International
Published Jan 21, 2026
Length 22 Pages
SKU # EP20807586

Description

In 2025, the growth of portable players in Brazil was driven almost entirely by the strong performance of wireless speakers. The category has increasingly become synonymous with portable audio, reflecting a structural shift in consumer behaviour away from dedicated media devices towards connected, multifunctional sound solutions. Growth was supported by both mass-market and premium wireless speakers, reinforcing the category’s relevance in everyday lifestyle use, social occasions and home entert...

Euromonitor International's Portable Players in Brazil report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: E-Readers, Portable Media Players, Wireless Speakers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Portable Players market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Portable Players in Brazil
Euromonitor International
January 2026
List Of Contents And Tables
PORTABLE PLAYERS IN BRAZIL
KEY DATA FINDINGS
2025 DEVELOPMENTS
Wireless speakers drive category growth as legacy media formats continue to decline
Audio ecosystems shape the competitive landscape with global brands leading and value players expanding reach
Gifting and retail e-commerce stabilise as core channels remain dominant
PROSPECTS AND OPPORTUNITIES
Wireless speakers will continue to underpin growth as legacy formats fade further
Enhanced convenience and usability are aims of future advancements
Incremental innovation focuses on durability, sustainability cues and niche formats
CATEGORY DATA
Table 1 Sales of Portable Players by Category: Volume 2020-2025
Table 2 Sales of Portable Players by Category: Value 2020-2025
Table 3 Sales of Portable Players by Category: % Volume Growth 2020-2025
Table 4 Sales of Portable Players by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Portable Players: % Volume 2021-2025
Table 6 LBN Brand Shares of Portable Players: % Volume 2022-2025
Table 7 Distribution of Portable Players by Channel: % Volume 2020-2025
Table 8 Forecast Sales of Portable Players by Category: Volume 2025-2030
Table 9 Forecast Sales of Portable Players by Category: Value 2025-2030
Table 10 Forecast Sales of Portable Players by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Portable Players by Category: % Value Growth 2025-2030
CONSUMER ELECTRONICS IN BRAZIL
EXECUTIVE SUMMARY
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
MARKET DATA
Table 12 Sales of Consumer Electronics by Category: Volume 2020-2025
Table 13 Sales of Consumer Electronics by Category: Value 2020-2025
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2020-2025
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2021-2025
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2022-2025
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2020-2025
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2025-2030
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2025-2030
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2025-2030
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources

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