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Portable Players in Australia

Publisher Euromonitor International
Published Oct 07, 2025
Length 19 Pages
SKU # EP20476152

Description

Volume sales of portable players have continued to see strong growth in 2025. Growth continues to be driven by demand for wireless speakers, which offer convenience and portability. This category accounts for an expansive range of product lines focused on specific needs. Consumers who prioritise budget models may find different options of good quality and availability, via both physical stores and e-commerce. However, leading brands such as JBL, Bose and Sony also offer premium models targeting...

Euromonitor International's Portable Players in Australia report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: E-Readers, Portable Media Players, Wireless Speakers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Portable Players market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

19 Pages
Portable Players in Australia
Euromonitor International
October 2025
List Of Contents And Tables
PORTABLE PLAYERS IN AUSTRALIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Wireless speakers remains on a strong growth trajectory
JBL takes the lead with a strong value proposition while Kobo bucks the trend with growth in e-readers
Retailers invest in omnichannel strategies and brand experiences to drive sales
PROSPECTS AND OPPORTUNITIES
Lifestyle behaviours, premiumisation and e-commerce set to fuel sales of wireless speakers
Seamless integration elevates the smart audio experience
Advanced audio processing and connectivity set to drive innovation
CATEGORY DATA
Table 1 Sales of Portable Players by Category: Volume 2020-2025
Table 2 Sales of Portable Players by Category: Value 2020-2025
Table 3 Sales of Portable Players by Category: % Volume Growth 2020-2025
Table 4 Sales of Portable Players by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Portable Players: % Volume 2021-2025
Table 6 LBN Brand Shares of Portable Players: % Volume 2022-2025
Table 7 Distribution of Portable Players by Channel: % Volume 2020-2025
Table 8 Forecast Sales of Portable Players by Category: Volume 2025-2030
Table 9 Forecast Sales of Portable Players by Category: Value 2025-2030
Table 10 Forecast Sales of Portable Players by Category: % Volume Growth 2025-2030
Table 11 Forecast Sales of Portable Players by Category: % Value Growth 2025-2030
CONSUMER ELECTRONICS IN AUSTRALIA
EXECUTIVE SUMMARY
Consumer electronics in 2025: The big picture
2025 key trends
Competitive landscape
Channel developments
What next for consumer electronics?
MARKET DATA
Table 12 Sales of Consumer Electronics by Category: Volume 2020-2025
Table 13 Sales of Consumer Electronics by Category: Value 2020-2025
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2020-2025
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2021-2025
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2022-2025
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2020-2025
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2025-2030
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2025-2030
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2025-2030
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources

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