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Poland Mass Beauty and Personal Care

Publisher Euromonitor International
Published May 06, 2024
Length 23 Pages
SKU # EP18789179

Description

Poland Mass Beauty and Personal Care


Although growth was lower than premium beauty and personal care, mass beauty and personal care witnessed a second year of double-digit current value growth in Poland in 2023. High current value growth was seen across all mass beauty and personal care categories in 2023, with mass skin care and mass adult sun care witnessing the strongest increases. Value growth in this year was partly stimulated by still elevated inflation; albeit slightly lower than the previous year. Polish consumers remained...

Euromonitor International's Mass Beauty and Personal Care in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances, Mass Hair Care, Mass Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mass Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Mass Beauty and Personal Care in Poland
Euromonitor International
May 2024
List Of Contents And Tables
MASS BEAUTY AND PERSONAL CARE IN POLAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Continued growth for mass beauty and personal care
In addition to price, quality also matters for consumers of mass products
Mass beauty and personal care is led by multinationals, although private label lines remain popular and compete strongly with brands
PROSPECTS AND OPPORTUNITIES
Importance of organic and natural ingredients will drive new launches
E-commerce expected to maintain growth in the mass segment
Players set to strengthen their omnichannel presence
CATEGORY DATA
Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2019-2023
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2020-2023
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2023-2028
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2023-2028
BEAUTY AND PERSONAL CARE IN POLAND
EXECUTIVE SUMMARY
Beauty and personal care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 7 Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources

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