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Plant-Based Dairy in Italy

Publisher Euromonitor International
Published Aug 11, 2025
Length 19 Pages
SKU # EP20320976

Description

Retail value sales of plant-based dairy in Italy increased by 6% in current terms in 2025, reaching EUR496 million, continuing the positive trend evident in this category for years. The primary drivers behind this expansion include evolving eating habits among Italian consumers, who are increasingly embracing flexible models such as flexitarianism. This dietary approach, which does not mandate a complete exclusion of animal products but significantly reduces their consumption in favour of plant-...

Euromonitor International's Plant-based Dairy in Italy report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Plant-based Cheese, Plant-based Milk, Plant-based Yoghurt.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Plant-based Dairy market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

19 Pages
Plant-Based Dairy in Italy
Euromonitor International
August 2025
List Of Contents And Tables
PLANT-BASED DAIRY IN ITALY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Dynamic growth continues for plant-based dairy, with oat milk particularly popular
Eurofood extends its lead with a wide product portfolio and a sustainable focus
Health and beauty specialists sees dynamism from a low base as consumers seek niche products
PROSPECTS AND OPPORTUNITIES
The consumer group is likely to expand further due to greater visibility and formula advancements
Clear labelling expected, to highlight nutritional profile and ensure transparency
Algae may be the next raw material incorporated in plant-based dairy products
CATEGORY DATA
Table 1 Sales of Plant-Based Dairy by Category: Value 2020-2025
Table 2 Sales of Plant-Based Dairy by Category: % Value Growth 2020-2025
Table 3 Sales of Other Plant-Based Milk by Type: % Value 2022-2025
Table 4 NBO Company Shares of Plant-Based Dairy: % Value 2021-2025
Table 5 LBN Brand Shares of Plant-Based Dairy: % Value 2022-2025
Table 6 Distribution of Plant-Based Dairy by Format: % Value 2020-2025
Table 7 Forecast Sales of Plant-Based Dairy by Category: Value 2025-2030
Table 8 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2025-2030
DAIRY PRODUCTS AND ALTERNATIVES IN ITALY
EXECUTIVE SUMMARY
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 9 Sales of Dairy Products and Alternatives by Category: Value 2020-2025
Table 10 Sales of Dairy Products and Alternatives by Category: % Value Growth 2020-2025
Table 11 NBO Company Shares of Dairy Products and Alternatives: % Value 2021-2025
Table 12 LBN Brand Shares of Dairy Products and Alternatives: % Value 2022-2025
Table 13 Penetration of Private Label by Category: % Value 2020-2025
Table 14 Distribution of Dairy Products and Alternatives by Format: % Value 2020-2025
Table 15 Forecast Sales of Dairy Products and Alternatives by Category: Value 2025-2030
Table 16 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources

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