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Plant-Based Dairy in Germany

Publisher Euromonitor International
Published Sep 05, 2025
Length 17 Pages
SKU # EP20386986

Description

Over 2025, plant-based dairy in Germany witnessed moderate growth in value terms. Plant-based milk remains the biggest category comprising almost 80% of all plant-based dairy by value. Plant-based milk has established itself as a staple for many German consumers who chose plant-based milk over cow’s milk, with oat milk remaining the number one choice for consumers. The main reason for its success are both environmental and health concerns where more consumers follow a flexitarian diet, including...

Euromonitor International's Plant-based Dairy in Germany report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Plant-based Cheese, Plant-based Milk, Plant-based Yoghurt.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Plant-based Dairy market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

17 Pages
Plant-Based Dairy in Germany
Euromonitor International
September 2025
List Of Contents And Tables
PLANT-BASED DAIRY IN GERMANY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Steady growth as plant-based milk becomes well-established
Private label extends its position across all plant-based dairy categories
Discounters have an enviable lead in plants-based dairy distribution
PROSPECTS AND OPPORTUNITIES
Plant-based dairy to gain momentum as a staple household item
Further scrutiny for some plant-based dairy
Sustainability and health concerns will force greater transparency
CATEGORY DATA
Table 1 Sales of Plant-Based Dairy by Category: Value 2020-2025
Table 2 Sales of Plant-Based Dairy by Category: % Value Growth 2020-2025
Table 3 Sales of Other Plant-Based Milk by Type: % Value 2022-2025
Table 4 NBO Company Shares of Plant-Based Dairy: % Value 2021-2025
Table 5 LBN Brand Shares of Plant-Based Dairy: % Value 2022-2025
Table 6 Distribution of Plant-Based Dairy by Format: % Value 2020-2025
Table 7 Forecast Sales of Plant-Based Dairy by Category: Value 2025-2030
Table 8 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2025-2030
DAIRY PRODUCTS AND ALTERNATIVES IN GERMANY
EXECUTIVE SUMMARY
Dairy products and alternatives in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for dairy products and alternatives?
MARKET DATA
Table 9 Sales of Dairy Products and Alternatives by Category: Value 2020-2025
Table 10 Sales of Dairy Products and Alternatives by Category: % Value Growth 2020-2025
Table 11 NBO Company Shares of Dairy Products and Alternatives: % Value 2021-2025
Table 12 LBN Brand Shares of Dairy Products and Alternatives: % Value 2022-2025
Table 13 Penetration of Private Label by Category: % Value 2020-2025
Table 14 Distribution of Dairy Products and Alternatives by Format: % Value 2020-2025
Table 15 Forecast Sales of Dairy Products and Alternatives by Category: Value 2025-2030
Table 16 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources

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