Pet Products in Italy

Value sales of pet products look set to increase in 2025, driven by positive contributions across all three subcategories, cat litter, pet healthcare and other pet products. The most significant growth is expected within cat litter, which has experienced a surge in innovation. Notable among these developments is Ferribiella’s launch of its new ecological and biodegradable cat litter, Tofurella. Made from residues of tofu production, these products offer high absorbency, rapid agglomeration, and...

Euromonitor International's Pet Products in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Cat Litter, Other Pet Products, Pet Healthcare.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Pet Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Pet Products in Italy
Euromonitor International
May 2025
List Of Contents And Tables
PET PRODUCTS IN ITALY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Pet humanisation supports growth as health and wellness become key drivers of sales
Merial Italia SpA retains its lead, while private label strengthens its position through affordability
Affordable Asian e-commerce platforms are strong compeition for domestic players
PROSPECTS AND OPPORTUNITIES
Positive outlook for pet products, driven by innovation and regulation
Retail e-commerce sales will be driven by online innovation and changing consumer behaviour
Customisation, technological advancements and personalisation will be the focus of innovation
CATEGORY DATA
Table 1 Sales of Pet Products by Category: Value 2020-2025
Table 2 Sales of Pet Products by Category: % Value Growth 2020-2025
Table 3 Sales of Pet Healthcare by Type: % Value 2020-2025
Table 4 Sales of Other Pet Products by Type: % Value 2020-2025
Table 5 NBO Company Shares of Pet Products: % Value 2020-2024
Table 6 LBN Brand Shares of Pet Products: % Value 2021-2024
Table 7 Distribution of Pet Products by Format: % Value 2020-2025
Table 8 Forecast Sales of Pet Products by Category: Value 2025-2030
Table 9 Forecast Sales of Pet Products by Category: % Value Growth 2025-2030
PET CARE IN ITALY
EXECUTIVE SUMMARY
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
MARKET INDICATORS
Table 10 Pet Populations 2020-2025
MARKET DATA
Table 11 Sales of Pet Food by Category: Volume 2020-2025
Table 12 Sales of Pet Care by Category: Value 2020-2025
Table 13 Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 14 Sales of Pet Care by Category: % Value Growth 2020-2025
Table 15 NBO Company Shares of Pet Food: % Value 2020-2024
Table 16 LBN Brand Shares of Pet Food: % Value 2021-2024
Table 17 NBO Company Shares of Dog and Cat Food: % Value 2020-2024
Table 18 LBN Brand Shares of Dog and Cat Food: % Value 2021-2024
Table 19 Penetration of Private Label in Pet Care by Category: % Value 2020-2025
Table 20 Distribution of Pet Care by Format: % Value 2020-2025
Table 21 Distribution of Pet Care by Format and Category: % Value 2025
Table 22 Distribution of Dog and Cat Food by Format: % Value 2020-2025
Table 23 Distribution of Dog and Cat Food by Format and Category: % Value 2025
Table 24 Forecast Sales of Pet Food by Category: Volume 2025-2030
Table 25 Forecast Sales of Pet Care by Category: Value 2025-2030
Table 26 Forecast Sales of Pet Food by Category: % Volume Growth 2025-2030
Table 27 Forecast Sales of Pet Care by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources

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