Other Pet Food in Italy

Value sales in other pet food are expected to increase in 2025, although retail volume is set to fall. This follows the same trend noted in 2024, where value increased by retail volume recorded a slight decline. This trend is fuelled by the population of other pets remaining relatively stable, challenging volume sales.

Euromonitor International's Other Pet Food in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Bird Food, Fish Food, Small Mammal/Reptile Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Other Pet Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Other Pet Food in Italy
Euromonitor International
May 2025
List Of Contents And Tables
OTHER PET FOOD IN ITALY
KEY DATA FINDINGS
2025 DEVELOPMENTS
The static population of other pets challenges volume growth, which continues to fall
Nestlé Purina PetCare leads while Tetra focuses on expanding its fish food ranges
Pet shops and superstores lead sales while discounters gain ground through affordability
PROSPECTS AND OPPORTUNITIES
Small mammal/reptile food is set to drive growth, with a rising focus on high-quality options
Physical stores will remain key as many consumers appreciate personalised advice for pet health
Health, wellbeing and convenience is expected to be the focus of innovation
CATEGORY INDICATORS
Table 1 Other Pet Population 2020-2025
CATEGORY DATA
Table 2 Sales of Other Pet Food by Category: Volume 2020-2025
Table 3 Sales of Other Pet Food by Category: Value 2020-2025
Table 4 Sales of Other Pet Food by Category: % Volume Growth 2020-2025
Table 5 Sales of Other Pet Food by Category: % Value Growth 2020-2025
Table 6 LBN Brand Shares of Bird Food: % Value 2021-2024
Table 7 LBN Brand Shares of Fish Food: % Value 2021-2024
Table 8 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2021-2024
Table 9 Distribution of Other Pet Food by Format: % Value 2020-2025
Table 10 Forecast Sales of Other Pet Food by Category: Volume 2025-2030
Table 11 Forecast Sales of Other Pet Food by Category: Value 2025-2030
Table 12 Forecast Sales of Other Pet Food by Category: % Volume Growth 2025-2030
Table 13 Forecast Sales of Other Pet Food by Category: % Value Growth 2025-2030
PET CARE IN ITALY
EXECUTIVE SUMMARY
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
MARKET INDICATORS
Table 14 Pet Populations 2020-2025
MARKET DATA
Table 15 Sales of Pet Food by Category: Volume 2020-2025
Table 16 Sales of Pet Care by Category: Value 2020-2025
Table 17 Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 18 Sales of Pet Care by Category: % Value Growth 2020-2025
Table 19 NBO Company Shares of Pet Food: % Value 2020-2024
Table 20 LBN Brand Shares of Pet Food: % Value 2021-2024
Table 21 NBO Company Shares of Dog and Cat Food: % Value 2020-2024
Table 22 LBN Brand Shares of Dog and Cat Food: % Value 2021-2024
Table 23 Penetration of Private Label in Pet Care by Category: % Value 2020-2025
Table 24 Distribution of Pet Care by Format: % Value 2020-2025
Table 25 Distribution of Pet Care by Format and Category: % Value 2025
Table 26 Distribution of Dog and Cat Food by Format: % Value 2020-2025
Table 27 Distribution of Dog and Cat Food by Format and Category: % Value 2025
Table 28 Forecast Sales of Pet Food by Category: Volume 2025-2030
Table 29 Forecast Sales of Pet Care by Category: Value 2025-2030
Table 30 Forecast Sales of Pet Food by Category: % Volume Growth 2025-2030
Table 31 Forecast Sales of Pet Care by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources

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