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Pet Care in Poland

Publisher Euromonitor International
Published Jun 23, 2025
Length 49 Pages
SKU # EP20156311

Description

Pet care is seeing positive growth in Poland in 2025, with volume sales slightly improved from the previous year, and value sales down. This dynamic is due to the stabilisation of the Polish economy, with inflation back to normal levels after two years of double-digit hikes, and signs of stable growth. However, despite this good news, consumers remain price-sensitive and some budget-conscious pet owners are leaning towards more financially-friendly options. Some consumers are choosing to cook fo... Euromonitor International's Pet Care in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change. Product coverage: Pet Food, Pet Products. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? * Get a detailed picture of the Pet Care market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop. Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

Table of Contents

49 Pages
Pet Care in Poland
Euromonitor International
June 2025
List Of Contents And Tables
PET CARE IN POLAND
EXECUTIVE SUMMARY
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
MARKET INDICATORS
Table 1 Pet Populations 2020-2025
MARKET DATA
Table 2 Sales of Pet Food by Category: Volume 2020-2025
Table 3 Sales of Pet Care by Category: Value 2020-2025
Table 4 Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 5 Sales of Pet Care by Category: % Value Growth 2020-2025
Table 6 NBO Company Shares of Pet Food: % Value 2020-2024
Table 7 LBN Brand Shares of Pet Food: % Value 2021-2024
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2020-2024
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2021-2024
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2020-2025
Table 11 Distribution of Pet Care by Format: % Value 2020-2025
Table 12 Distribution of Pet Care by Format and Category: % Value 2025
Table 13 Distribution of Dog and Cat Food by Format: % Value 2020-2025
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2025
Table 15 Forecast Sales of Pet Food by Category: Volume 2025-2030
Table 16 Forecast Sales of Pet Care by Category: Value 2025-2030
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2025-2030
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources
DOG FOOD IN POLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Positive sales for dog food, supported by large dog population and the appeal of economy dry dog food
Mars holds onto its top place as private labels are on the rise
E-commerce maintains its leading distribution share, while discounters also rise
PROSPECTS AND OPPORTUNITIES
Premiumisation/personalisation, humanisation, and sustainability set to be rising trends
Ever-expanding e-commerce channel set to maintain its strength and grow in share
Could supplements for pets become the next big thing?
Summary 2 Dog Food by Price Band 2025
CATEGORY INDICATORS
Table 19 Dog Owning Households: % Analysis 2020-2025
Table 20 Dog Population 2020-2025
Table 21 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2020-2025
CATEGORY DATA
Table 22 Sales of Dog Food by Category: Volume 2020-2025
Table 23 Sales of Dog Food by Category: Value 2020-2025
Table 24 Sales of Dog Food by Category: % Volume Growth 2020-2025
Table 25 Sales of Dog Food by Category: % Value Growth 2020-2025
Table 26 Sales of Dry Dog Food by Life-Cycle: % Value 2020-2025
Table 27 Sales of Wet Dog Food by Life-Cycle: % Value 2020-2025
Table 28 NBO Company Shares of Dog Food: % Value 2020-2024
Table 29 LBN Brand Shares of Dog Food: % Value 2021-2024
Table 30 LBN Brand Shares of Dog Treats and Mixers: % Value 2021-2024
Table 31 Distribution of Dog Food by Format: % Value 2020-2025
Table 32 Forecast Sales of Dog Food by Category: Volume 2025-2030
Table 33 Forecast Sales of Dog Food by Category: Value 2025-2030
Table 34 Forecast Sales of Dog Food by Category: % Volume Growth 2025-2030
Table 35 Forecast Sales of Dog Food by Category: % Value Growth 2025-2030
CAT FOOD IN POLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Increasing cat population drives growth in cat food, with value higher than volume due to price increases
Mars maintains its top place, as Azan’s Brit brand continue to attract attention
E-commerce remains key for sales of pet care, including cat food
PROSPECTS AND OPPORTUNITIES
Ongoing growth for cat food, with premiumisation trend expected to become stronger
Retail e-commerce will remain important for added value and convenience
Ongoing innovation expected in functional nutrition and protein-based food
Summary 3 Cat Food by Price Band 2025
CATEGORY INDICATORS
Table 36 Cat Owning Households: % Analysis 2020-2025
Table 37 Cat Population 2020-2025
Table 38 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2020-2025
CATEGORY DATA
Table 39 Sales of Cat Food by Category: Volume 2020-2025
Table 40 Sales of Cat Food by Category: Value 2020-2025
Table 41 Sales of Cat Food by Category: % Volume Growth 2020-2025
Table 42 Sales of Cat Food by Category: % Value Growth 2020-2025
Table 43 Sales of Dry Cat Food by Life-Cycle: % Value 2020-2025
Table 44 Sales of Wet Cat Food by Life-Cycle: % Value 2020-2025
Table 45 NBO Company Shares of Cat Food: % Value 2020-2024
Table 46 LBN Brand Shares of Cat Food: % Value 2021-2024
Table 47 LBN Brand Shares of Cat Treats and Mixers: % Value 2021-2024
Table 48 Distribution of Cat Food by Format: % Value 2020-2025
Table 49 Forecast Sales of Cat Food by Category: Volume 2025-2030
Table 50 Forecast Sales of Cat Food by Category: Value 2025-2030
Table 51 Forecast Sales of Cat Food by Category: % Volume Growth 2025-2030
Table 52 Forecast Sales of Cat Food by Category: % Value Growth 2025-2030
OTHER PET FOOD IN POLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Small mammals continue to be main contributors of growth in other pet food
Vitakraft maintains its overall lead, thanks to strength of its portofolio and poppularity of namesake brand in small mammal/reptile food
E-commerce remains strong for other pet food
PROSPECTS AND OPPORTUNITIES
Ongoing positive sales for other pet food, driven by small mammal food
Omnichannel expansion set to continue
New formats expected for aquatic enthusiasts
CATEGORY INDICATORS
Table 53 Other Pet Population 2020-2025
CATEGORY DATA
Table 54 Sales of Other Pet Food by Category: Volume 2020-2025
Table 55 Sales of Other Pet Food by Category: Value 2020-2025
Table 56 Sales of Other Pet Food by Category: % Volume Growth 2020-2025
Table 57 Sales of Other Pet Food by Category: % Value Growth 2020-2025
Table 58 LBN Brand Shares of Bird Food: % Value 2021-2024
Table 59 LBN Brand Shares of Fish Food: % Value 2021-2024
Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2021-2024
Table 61 Distribution of Other Pet Food by Format: % Value 2020-2025
Table 62 Forecast Sales of Other Pet Food by Category: Volume 2025-2030
Table 63 Forecast Sales of Other Pet Food by Category: Value 2025-2030
Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2025-2030
Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2025-2030
PET PRODUCTS IN POLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
High costs of living place downwards pressure on sales of non-essential pet products
Private label and affordable options see growth
E-commerce continues to grow, with pet shops remaining strong for certain products
PROSPECTS AND OPPORTUNITIES
Sales expected to grow over the forecast period, thanks to improving economy and necessity of cat litter
Online developments will help to shape trends
Innovation expected to remain strong in pet products
CATEGORY DATA
Table 66 Sales of Pet Products by Category: Value 2020-2025
Table 67 Sales of Pet Products by Category: % Value Growth 2020-2025
Table 68 Sales of Pet Healthcare by Type: % Value 2020-2025
Table 69 Sales of Other Pet Products by Type: % Value 2020-2025
Table 70 NBO Company Shares of Pet Products: % Value 2020-2024
Table 71 LBN Brand Shares of Pet Products: % Value 2021-2024
Table 72 Distribution of Pet Products by Format: % Value 2020-2025
Table 73 Forecast Sales of Pet Products by Category: Value 2025-2030
Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2025-2030

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