Pet Care in Italy

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,275	61 Pages	Euromonitor International	May, 2025	EP20022055

Best Price Guarantee
Price	from $2,275
Length	61 Pages
Publisher	Euromonitor International
Published Date	May, 2025
SKU	EP20022055

In 2025, sales of pet care in Italy are expected to increase in retail value terms. After a period of consistent volume growth, volume sales stabilised in both 2024 and 2025. With ongoing inflation and price increases during the review period, this stability is a positive outcome, indicating that consumers remain willing to invest in their pets, despite financial strain. The trend of pet humanisation continues to be a significant influence in 2025, shaping consumer choices across all product cat...

Euromonitor International's Pet Care in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Pet Food, Pet Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Pet Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Pet Care in Italy
Euromonitor International
May 2025
List Of Contents And Tables
PET CARE IN ITALY
EXECUTIVE SUMMARY
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
MARKET INDICATORS: Table 1 Pet Populations 2020-2025
MARKET DATA: Table 2 Sales of Pet Food by Category: Volume 2020-2025; Table 3 Sales of Pet Care by Category: Value 2020-2025; Table 4 Sales of Pet Food by Category: % Volume Growth 2020-2025; Table 5 Sales of Pet Care by Category: % Value Growth 2020-2025; Table 6 NBO Company Shares of Pet Food: % Value 2020-2024; Table 7 LBN Brand Shares of Pet Food: % Value 2021-2024; Table 8 NBO Company Shares of Dog and Cat Food: % Value 2020-2024; Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2021-2024; Table 10 Penetration of Private Label in Pet Care by Category: % Value 2020-2025; Table 11 Distribution of Pet Care by Format: % Value 2020-2025; Table 12 Distribution of Pet Care by Format and Category: % Value 2025; Table 13 Distribution of Dog and Cat Food by Format: % Value 2020-2025; Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2025; Table 15 Forecast Sales of Pet Food by Category: Volume 2025-2030; Table 16 Forecast Sales of Pet Care by Category: Value 2025-2030; Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2025-2030; Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES: Summary 1 Research Sources
DOG FOOD IN ITALY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Premiumisation and personalisation drive growth amid economic pressures
Leading players focus on innovation, sustainability and specialised nutrition
Pet shops and superstores hold a stable lead while hypermarkets record growth
PROSPECTS AND OPPORTUNITIES
Premiumisation and targeted nutrition are set to drive growth in dog food
Retail e-commerce offers dog food companies opportunities for growth
Innovations will focus on natural ingredients and alternative protein sources: Summary 2 Dog Food by Price Band 2025
CATEGORY INDICATORS: Table 19 Dog Owning Households: % Analysis 2020-2025; Table 20 Dog Population 2020-2025; Table 21 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2020-2025
CATEGORY DATA: Table 22 Sales of Dog Food by Category: Volume 2020-2025; Table 23 Sales of Dog Food by Category: Value 2020-2025; Table 24 Sales of Dog Food by Category: % Volume Growth 2020-2025; Table 25 Sales of Dog Food by Category: % Value Growth 2020-2025; Table 26 Sales of Dry Dog Food by Life-Cycle: % Value 2020-2025; Table 27 Sales of Wet Dog Food by Life-Cycle: % Value 2020-2025; Table 28 NBO Company Shares of Dog Food: % Value 2020-2024; Table 29 LBN Brand Shares of Dog Food: % Value 2021-2024; Table 30 LBN Brand Shares of Dog Treats and Mixers: % Value 2021-2024; Table 31 Distribution of Dog Food by Format: % Value 2020-2025; Table 32 Forecast Sales of Dog Food by Category: Volume 2025-2030; Table 33 Forecast Sales of Dog Food by Category: Value 2025-2030; Table 34 Forecast Sales of Dog Food by Category: % Volume Growth 2025-2030; Table 35 Forecast Sales of Dog Food by Category: % Value Growth 2025-2030
CAT FOOD IN ITALY
KEY DATA FINDINGS
2025 DEVELOPMENTS
The pet humanisation trend supports sales of premium, high-quality cat food
Nestlé Purina PetCare retains its lead, expanding its ranges to improve sales
Consumers visit pet shops and pet superstores to access personal advice and a wide array of products
PROSPECTS AND OPPORTUNITIES
Affordability, sustainability and the rising cat population are set to support growth
Online subscription services are expected to drive growth for retail e-commerce
Innovations are set to focus on natural ingredients and free-from formulas: Summary 3 Cat Food by Price Band 2025
CATEGORY INDICATORS: Table 36 Cat Owning Households: % Analysis 2020-2025; Table 37 Cat Population 2020-2025; Table 38 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2020-2025
CATEGORY DATA: Table 39 Sales of Cat Food by Category: Volume 2020-2025; Table 40 Sales of Cat Food by Category: Value 2020-2025; Table 41 Sales of Cat Food by Category: % Volume Growth 2020-2025; Table 42 Sales of Cat Food by Category: % Value Growth 2020-2025; Table 43 Sales of Dry Cat Food by Life-Cycle: % Value 2020-2025; Table 44 Sales of Wet Cat Food by Life-Cycle: % Value 2020-2025; Table 45 NBO Company Shares of Cat Food: % Value 2020-2024; Table 46 LBN Brand Shares of Cat Food: % Value 2021-2024; Table 47 LBN Brand Shares of Cat Treats and Mixers: % Value 2021-2024; Table 48 Distribution of Cat Food by Format: % Value 2020-2025; Table 49 Forecast Sales of Cat Food by Category: Volume 2025-2030; Table 50 Forecast Sales of Cat Food by Category: Value 2025-2030; Table 51 Forecast Sales of Cat Food by Category: % Volume Growth 2025-2030; Table 52 Forecast Sales of Cat Food by Category: % Value Growth 2025-2030
OTHER PET FOOD IN ITALY
KEY DATA FINDINGS
2025 DEVELOPMENTS
The static population of other pets challenges volume growth, which continues to fall
Nestlé Purina PetCare leads while Tetra focuses on expanding its fish food ranges
Pet shops and superstores lead sales while discounters gain ground through affordability
PROSPECTS AND OPPORTUNITIES
Small mammal/reptile food is set to drive growth, with a rising focus on high-quality options
Physical stores will remain key as many consumers appreciate personalised advice for pet health
Health, wellbeing and convenience is expected to be the focus of innovation
CATEGORY INDICATORS: Table 53 Other Pet Population 2020-2025
CATEGORY DATA: Table 54 Sales of Other Pet Food by Category: Volume 2020-2025; Table 55 Sales of Other Pet Food by Category: Value 2020-2025; Table 56 Sales of Other Pet Food by Category: % Volume Growth 2020-2025; Table 57 Sales of Other Pet Food by Category: % Value Growth 2020-2025; Table 58 LBN Brand Shares of Bird Food: % Value 2021-2024; Table 59 LBN Brand Shares of Fish Food: % Value 2021-2024; Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2021-2024; Table 61 Distribution of Other Pet Food by Format: % Value 2020-2025; Table 62 Forecast Sales of Other Pet Food by Category: Volume 2025-2030; Table 63 Forecast Sales of Other Pet Food by Category: Value 2025-2030; Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2025-2030; Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2025-2030
PET PRODUCTS IN ITALY
KEY DATA FINDINGS
2025 DEVELOPMENTS
Pet humanisation supports growth as health and wellness become key drivers of sales
Merial Italia SpA retains its lead, while private label strengthens its position through affordability
Affordable Asian e-commerce platforms are strong compeition for domestic players
PROSPECTS AND OPPORTUNITIES
Positive outlook for pet products, driven by innovation and regulation
Retail e-commerce sales will be driven by online innovation and changing consumer behaviour
Customisation, technological advancements and personalisation will be the focus of innovation
CATEGORY DATA: Table 66 Sales of Pet Products by Category: Value 2020-2025; Table 67 Sales of Pet Products by Category: % Value Growth 2020-2025; Table 68 Sales of Pet Healthcare by Type: % Value 2020-2025; Table 69 Sales of Other Pet Products by Type: % Value 2020-2025; Table 70 NBO Company Shares of Pet Products: % Value 2020-2024; Table 71 LBN Brand Shares of Pet Products: % Value 2021-2024; Table 72 Distribution of Pet Products by Format: % Value 2020-2025; Table 73 Forecast Sales of Pet Products by Category: Value 2025-2030; Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2025-2030