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Pet Care in Denmark

Publisher Euromonitor International
Published Jun 05, 2025
Length 50 Pages
SKU # EP20081096

Description

Pet care in Denmark is witnessing a strong performance in value terms over 2025, in line with the ongoing premiumisation trend. Danish consumers continue to prioritise higher-quality, health-oriented, and specialised pet products, such as natural ingredients, functional nutrition, and products tailored to dietary requirements. Inflationary pressures and price increases, particularly in premium dry and wet pet food, continue to boost value growth. Retail volume growth has picked up slightly but r...

Euromonitor International's Pet Care in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Pet Food, Pet Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Pet Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

50 Pages
Pet Care in Denmark
Euromonitor International
June 2025
List Of Contents And Tables
PET CARE IN DENMARK
EXECUTIVE SUMMARY
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
MARKET INDICATORS
Table 1 Pet Populations 2020-2025
MARKET DATA
Table 2 Sales of Pet Food by Category: Volume 2020-2025
Table 3 Sales of Pet Care by Category: Value 2020-2025
Table 4 Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 5 Sales of Pet Care by Category: % Value Growth 2020-2025
Table 6 NBO Company Shares of Pet Food: % Value 2020-2024
Table 7 LBN Brand Shares of Pet Food: % Value 2021-2024
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2020-2024
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2021-2024
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2020-2025
Table 11 Distribution of Pet Care by Format: % Value 2020-2025
Table 12 Distribution of Pet Care by Format and Category: % Value 2025
Table 13 Distribution of Dog and Cat Food by Format: % Value 2020-2025
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2025
Table 15 Forecast Sales of Pet Food by Category: Volume 2025-2030
Table 16 Forecast Sales of Pet Care by Category: Value 2025-2030
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2025-2030
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources
DOG FOOD IN DENMARK
KEY DATA FINDINGS
2025 DEVELOPMENTS
Premiumisation is key driver in dog food category
Mars Danmark A/S remains the leading player
Retail e-commerce edges into leading position over pet specialists
PROSPECTS AND OPPORTUNITIES
Pet humanisation trend to fuel strong growth in dog food
Retail e-commerce to remain a key growth driver
Innovation to centre on health, sustainability and novelty
Summary 2 Dog Food by Price Band 2025
CATEGORY INDICATORS
Table 19 Dog Owning Households: % Analysis 2020-2025
Table 20 Dog Population 2020-2025
Table 21 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2020-2025
CATEGORY DATA
Table 22 Sales of Dog Food by Category: Volume 2020-2025
Table 23 Sales of Dog Food by Category: Value 2020-2025
Table 24 Sales of Dog Food by Category: % Volume Growth 2020-2025
Table 25 Sales of Dog Food by Category: % Value Growth 2020-2025
Table 26 Sales of Dry Dog Food by Life-Cycle: % Value 2020-2025
Table 27 Sales of Wet Dog Food by Life-Cycle: % Value 2020-2025
Table 28 NBO Company Shares of Dog Food: % Value 2020-2024
Table 29 LBN Brand Shares of Dog Food: % Value 2021-2024
Table 30 LBN Brand Shares of Dog Treats and Mixers: % Value 2021-2024
Table 31 Distribution of Dog Food by Format: % Value 2020-2025
Table 32 Forecast Sales of Dog Food by Category: Volume 2025-2030
Table 33 Forecast Sales of Dog Food by Category: Value 2025-2030
Table 34 Forecast Sales of Dog Food by Category: % Volume Growth 2025-2030
Table 35 Forecast Sales of Dog Food by Category: % Value Growth 2025-2030
CAT FOOD IN DENMARK
KEY DATA FINDINGS
2025 DEVELOPMENTS
Owners invest in healthier and premium cat food
Coop Danmark claims the leading position with private label
Pet shops and superstores are leading distribution channel for cat food
PROSPECTS AND OPPORTUNITIES
Slowdown in growth driven by Denmark’s declining cat population
Retail e-commerce to expand as consumers seek specialist foods and greater variety
Health and indulgence will form basis of innovation strategies
Summary 3 Cat Food by Price Band 2025
CATEGORY INDICATORS
Table 36 Cat Owning Households: % Analysis 2020-2025
Table 37 Cat Population 2020-2025
Table 38 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2020-2025
CATEGORY DATA
Table 39 Sales of Cat Food by Category: Volume 2020-2025
Table 40 Sales of Cat Food by Category: Value 2020-2025
Table 41 Sales of Cat Food by Category: % Volume Growth 2020-2025
Table 42 Sales of Cat Food by Category: % Value Growth 2020-2025
Table 43 Sales of Dry Cat Food by Life-Cycle: % Value 2020-2025
Table 44 Sales of Wet Cat Food by Life-Cycle: % Value 2020-2025
Table 45 NBO Company Shares of Cat Food: % Value 2020-2024
Table 46 LBN Brand Shares of Cat Food: % Value 2021-2024
Table 47 LBN Brand Shares of Cat Treats and Mixers: % Value 2021-2024
Table 48 Distribution of Cat Food by Format: % Value 2020-2025
Table 49 Forecast Sales of Cat Food by Category: Volume 2025-2030
Table 50 Forecast Sales of Cat Food by Category: Value 2025-2030
Table 51 Forecast Sales of Cat Food by Category: % Volume Growth 2025-2030
Table 52 Forecast Sales of Cat Food by Category: % Value Growth 2025-2030
OTHER PET FOOD IN DENMARK
KEY DATA FINDINGS
2025 DEVELOPMENTS
Minimal growth as consumer interest in other pets wanes
Chrisco A/S holds leads with core focus on other pet food
Pet shops and superstores claim largest share of sales
PROSPECTS AND OPPORTUNITIES
Muted outlook as other pet population declines
Convenience and accessibility to drive e-commerce sales
Innovation to focus on health needs and niche offerings
CATEGORY INDICATORS
Table 53 Other Pet Population 2020-2025
CATEGORY DATA
Table 54 Sales of Other Pet Food by Category: Volume 2020-2025
Table 55 Sales of Other Pet Food by Category: Value 2020-2025
Table 56 Sales of Other Pet Food by Category: % Volume Growth 2020-2025
Table 57 Sales of Other Pet Food by Category: % Value Growth 2020-2025
Table 58 LBN Brand Shares of Bird Food: % Value 2021-2024
Table 59 LBN Brand Shares of Fish Food: % Value 2021-2024
Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2021-2024
Table 61 Distribution of Other Pet Food by Format: % Value 2020-2025
Table 62 Forecast Sales of Other Pet Food by Category: Volume 2025-2030
Table 63 Forecast Sales of Other Pet Food by Category: Value 2025-2030
Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2025-2030
Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2025-2030
PET PRODUCTS IN DENMARK
KEY DATA FINDINGS
2025 DEVELOPMENTS
Steady demand for pet products over 2025
Boehringer Ingelheim Danmark A/S holds leading position
Danes are drawn to the in-store experience when shopping for pet products
PROSPECTS AND OPPORTUNITIES
Promising outlook for pet products in Denmark
Online retailing to fuel growth in pet products
Innovation to deliver functional and lifestyle solutions for pet owners
CATEGORY DATA
Table 66 Sales of Pet Products by Category: Value 2020-2025
Table 67 Sales of Pet Products by Category: % Value Growth 2020-2025
Table 68 Sales of Pet Healthcare by Type: % Value 2020-2025
Table 69 Sales of Other Pet Products by Type: % Value 2020-2025
Table 70 NBO Company Shares of Pet Products: % Value 2020-2024
Table 71 LBN Brand Shares of Pet Products: % Value 2021-2024
Table 72 Distribution of Pet Products by Format: % Value 2020-2025
Table 73 Forecast Sales of Pet Products by Category: Value 2025-2030
Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2025-2030

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