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Paediatric Consumer Health in Pakistan

Publisher Euromonitor International
Published Sep 30, 2025
Length 19 Pages
SKU # EP20463963

Description

Value sales of paediatric consumer health in Pakistan registered another year of double-digit growth in 2025 as parents relied on OTC options for fevers, coughs and minor stomach upsets, preferring quick relief without visiting a doctor. Inflation elevated prices, but smaller packs and generics preserved access. In addition, pharmacist guidance and “gentle” and sugar-free products helped maintain trust and repeat purchases.

Euromonitor International's Paediatric Consumer Health in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Nappy (Diaper) Rash Treatments, Paediatric Analgesics, Paediatric Cough, Cold and Allergy Remedies, Paediatric Dermatologicals, Paediatric Digestive Remedies, Paediatric Vitamins and Dietary Supplements.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Paediatric Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

19 Pages
Paediatric Consumer Health in Pakistan
Euromonitor International
September 2025
List Of Contents And Tables
PAEDIATRIC CONSUMER HEALTH IN PAKISTAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Parents rely on OTC options for fevers, coughs and minor stomach upsets
Multinationals benefit from consumer trust
Consumers appreciate pharmacies’ consistent availability and assurance of authenticity
PROSPECTS AND OPPORTUNITIES
Parents’ growing reliance on OTC remedies to support sales
Digital health platforms and e-pharmacies gaining traction
Regulators to reinforce dosage labelling and quality standards to ensure safety
CATEGORY DATA
Table 1 Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 2 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
Table 3 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
Table 4 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030
CONSUMER HEALTH IN PAKISTAN
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
MARKET INDICATORS
Table 5 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 6 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 7 Sales of Consumer Health by Category: Value 2020-2025
Table 8 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 9 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 10 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 11 Penetration of Private Label by Category: % Value 2020-2025
Table 12 Distribution of Consumer Health by Format: % Value 2020-2025
Table 13 Distribution of Consumer Health by Format and Category: % Value 2025
Table 14 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 15 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources

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