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Paediatric Consumer Health in China

Publisher Euromonitor International
Published Sep 19, 2025
Length 23 Pages
SKU # EP20423590

Description

Value sales of paediatric consumer health are increasing in China in 2025, despite a declining birth rate. Parents’ heightened focus on children’s growth and development - particularly in areas such as height and brain health – is driving strong demand, and products like liquid calcium and fish oil have gained notable traction. As a relatively small and emerging segment compared with the mature adult market, paediatric consumer health shows strong growth potential and accelerated value expansion...

Euromonitor International's Paediatric Consumer Health in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Nappy (Diaper) Rash Treatments, Paediatric Analgesics, Paediatric Cough, Cold and Allergy Remedies, Paediatric Dermatologicals, Paediatric Digestive Remedies, Paediatric Vitamins and Dietary Supplements.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Paediatric Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Paediatric Consumer Health in China
Euromonitor International
September 2025
List Of Contents And Tables
PAEDIATRIC CONSUMER HEALTH IN CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising parental focus and product upgrades drive paediatric health growth
Nature’s Story leads while Swisse Wellness rises fastest in 2025
E-commerce overtakes health and beauty specialists to lead distribution in 2025
PROSPECTS AND OPPORTUNITIES
Paediatric consumer health faces niche opportunities amid demographic challenges
Innovation and digital advancements drive development
Strengthening child-resistant packaging standards in China’s pharmaceutical market
CATEGORY DATA
Table 1 Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 2 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
Table 3 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
Table 4 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
Table 5 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
Table 6 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030
CONSUMER HEALTH IN CHINA
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 8 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2020-2025
Table 10 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 11 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 12 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
Table 14 Distribution of Consumer Health by Format: % Value 2020-2025
Table 15 Distribution of Consumer Health by Format and Category: % Value 2025
Table 16 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources

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