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Paediatric Consumer Health in Austria

Publisher Euromonitor International
Published Sep 18, 2025
Length 27 Pages
SKU # EP20423708

Description

Value sales of paediatric consumer health increased in 2025, despite structural headwinds from a shrinking population of children in Austria. Falling birth rates continued to limit the pool of potential users, and many parents still preferred to consult a doctor first when ailments arose, which channelled some demand towards prescription options. Even so, day-to-day needs sustained purchasing of over-the-counter solutions, as households managed minor, recurring issues at home – from common colds...

Euromonitor International's Paediatric Consumer Health in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Nappy (Diaper) Rash Treatments, Paediatric Analgesics, Paediatric Cough, Cold and Allergy Remedies, Paediatric Dermatologicals, Paediatric Digestive Remedies, Paediatric Vitamins and Dietary Supplements.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Paediatric Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

27 Pages
Paediatric Consumer Health in Austria
Euromonitor International
September 2025
List Of Contents And Tables
PAEDIATRIC CONSUMER HEALTH IN AUSTRIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Smaller child population but steady self-care keeps demand resilient
Local trust gives Apomedica the lead while modernised heritage brands gain pace
Pharmacies dominate access as e-commerce expands with parent-friendly services
PROSPECTS AND OPPORTUNITIES
Steady demand despite a smaller child population
Incremental innovation and digital support rather than breakthroughs
Wellness habits, responsible claims and private label to shape the ceiling for growth
CATEGORY DATA
Table 1 Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 2 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
Table 3 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
Table 4 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
Table 5 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
Table 6 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030
CONSUMER HEALTH IN AUSTRIA
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
MARKET INDICATORS
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 8 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 9 Sales of Consumer Health by Category: Value 2020-2025
Table 10 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 11 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 12 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
Table 14 Distribution of Consumer Health by Format: % Value 2020-2025
Table 15 Distribution of Consumer Health by Format and Category: % Value 2025
Table 16 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2024-2025
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research Sources

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