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Packaging Industry in Japan

Publisher Euromonitor International
Published Jan 23, 2026
Length 51 Pages
SKU # EP20808055

Description

Japan’s packaging market was marked by rapid adoption of pack type formats like paper-based cartons, flexible pouches, refill packs and mini or portion-controlled sizes across food, beverage, beauty, home care and pet food categories in 2024. Sustainability and consumer demand for convenience and waste reduction were key drivers, with brands such as Kao, Lion, Suntory, Unicharm, KOSÉ, Shiseido and Muji leading innovations in bio-based plastics, refillable systems and flexible paper or aluminium...

Euromonitor International's Packaging in Japan report offers insight into key trends and developments in the industry. The report also examines trends and prospect for various pack types and closures: metal packaging, rigid plastic, glass, liquid cartons, paper-based containers; flexible packaging.


Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Packaging market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

51 Pages
Packaging Industry in Japan
Euromonitor International
January 2026
List Of Contents And Tables
PACKAGING INDUSTRY IN JAPAN
EXECUTIVE SUMMARY
Packaging in 2024: The big picture
2024 KEY TRENDS
Sustainability and health demands driving a shift towards portion-controlled, paper-based food packaging
Growth of rPET, metal packaging and paper-based alternatives in Japan’s non-alcoholic drinks industry
Convenience, innovation and sustainability drive market shift towards metal cans and bottles in alcoholic drinks packaging
Sustainable packaging innovation and regulatory leadership
Refillable, eco-friendly and compact packaging lead home care innovation
Rise of flexible, eco-friendly and user-friendly formats in Japan
PACKAGING LEGISLATION
Regulatory pressure accelerates sustainable packaging innovation
Impact on manufacturers and cost pass-through to consumers
Reverse vending initiatives open new horizon for cleaner Japan
RECYCLING AND THE ENVIRONMENT
Refillable and reusable packaging solutions from brand owners
Bio-based and recyclable material innovation a new normal
Consumer engagement and eco-labelling continue gaining momentum in Japan
Table 1 Overview of Packaging Recycling and Recovery in Japan: 2022/2023 and Targets for 2024
DISCLAIMER

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