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Oral Care in North Macedonia

Publisher Euromonitor International
Published May 13, 2025
Length 20 Pages
SKU # EP20050111

Description

In 2024, value sales of oral care in North Macedonia recorded a positive single-digit increase. This steady growth aligned with the continued solid performance of toothpaste, which remained the largest product category within oral care. This position was driven by consistently high consumer demand, with toothpaste’s essential nature, due to daily usage and the increased frequency of tooth brushing, driving its robust performance.

Euromonitor International's Oral Care in North Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Oral Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

20 Pages
Oral Care in North Macedonia
Euromonitor International
May 2025
List Of Contents And Tables
ORAL CARE IN NORTH MACEDONIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Toothpaste drives sales as an essential product, while tooth whiteners gain ground
Colgate-Palmolive Co retains its lead through Colgate, while innovating during 2024
Supermarkets lead distribution while retail e-commerce records a strong uplift in share
PROSPECTS AND OPPORTUNITIES
Premiumisation, innovation and denture care are expected to drive growth
Innovation is expected to focus on sustainability, natural ingredients and on-the-go products
Oral microbiome and gum health are set to be the focus of new product developments
CATEGORY DATA
Table 1 Sales of Oral Care by Category: Value 2019-2024
Table 2 Sales of Oral Care by Category: % Value Growth 2019-2024
Table 3 Sales of Toothbrushes by Category: Value 2019-2024
Table 4 Sales of Toothbrushes by Category: % Value Growth 2019-2024
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2020-2024
Table 6 NBO Company Shares of Oral Care: % Value 2020-2024
Table 7 LBN Brand Shares of Oral Care: % Value 2021-2024
Table 8 Forecast Sales of Oral Care by Category: Value 2024-2029
Table 9 Forecast Sales of Oral Care by Category: % Value Growth 2024-2029
Table 10 Forecast Sales of Toothbrushes by Category: Value 2024-2029
Table 11 Forecast Sales of Toothbrushes by Category: % Value Growth 2024-2029
BEAUTY AND PERSONAL CARE IN NORTH MACEDONIA
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
MARKET DATA
Table 12 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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