
North Macedonia Rtds
Description
Rtds in North Macedonia
While convenience continued to drive demand for RTDs in North Macedonia over the review period, the category faced strong declines in 2023. Local consumers, especially young adults, are opting to drink spirits such as gin and whisky which are typically used as mixers in cocktails. Younger consumers in particular increasingly opt for drinks with lower alcohol content that are pre-mixed with juice or cola flavours.
Euromonitor International's RTDs in North Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Malt-based RTDs, Non Alcoholic RTDs, Other RTDs, Spirit-based RTDs, Wine-based RTDs.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the RTDs market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
23 Pages
- Rtds in North Macedonia
- Euromonitor International
- June 2024
- List Of Contents And Tables
- RTDS IN NORTH MACEDONIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- RTDs sales plummet as prices spike
- Off-trade is the more promising channel for RTDs
- Category is limited to spirit-based RTDs
- PROSPECTS AND OPPORTUNITIES
- RTDs to witness stable performance
- Limited competition stifles category development
- E-commerce offers potential to expand reach
- CATEGORY DATA
- Table 1 Sales of RTDs by Category: Total Volume 2018-2023
- Table 2 Sales of RTDs by Category: Total Value 2018-2023
- Table 3 Sales of RTDs by Category: % Total Volume Growth 2018-2023
- Table 4 Sales of RTDs by Category: % Total Value Growth 2018-2023
- Table 5 Sales of RTDs by Off-trade vs On-trade: Volume 2018-2023
- Table 6 Sales of RTDs by Off-trade vs On-trade: Value 2018-2023
- Table 7 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2018-2023
- Table 8 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2018-2023
- Table 9 GBO Company Shares of RTDs: % Total Volume 2019-2023
- Table 10 NBO Company Shares of RTDs: % Total Volume 2019-2023
- Table 11 LBN Brand Shares of RTDs: % Total Volume 2019-2023
- Table 12 Forecast Sales of RTDs by Category: Total Volume 2023-2028
- Table 13 Forecast Sales of RTDs by Category: Total Value 2023-2028
- Table 14 Forecast Sales of RTDs by Category: % Total Volume Growth 2023-2028
- Table 15 Forecast Sales of RTDs by Category: % Total Value Growth 2023-2028
- ALCOHOLIC DRINKS IN NORTH MACEDONIA
- EXECUTIVE SUMMARY
- Alcoholic drinks in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- On-trade vs off-trade split
- What next for alcoholic drinks?
- MARKET BACKGROUND
- Legislation
- Legal purchasing age and legal drinking age
- Drink driving
- Advertising
- Smoking ban
- Opening hours
- On-trade establishments
- TAXATION AND DUTY LEVIES
- Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2023
- OPERATING ENVIRONMENT
- Contraband/parallel trade
- Duty free
- Cross-border/private imports
- KEY NEW PRODUCT LAUNCHES
- Outlook
- MARKET INDICATORS
- Table 16 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
- MARKET DATA
- Table 17 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
- Table 18 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
- Table 19 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
- Table 20 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
- Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
- Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
- Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
- Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
- Table 25 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
- Table 26 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
- Table 27 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
- Table 28 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
- Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
- Table 30 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
- Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 2 Research Sources
Pricing
Currency Rates
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