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North Macedonia Beer

Publisher Euromonitor International
Published Jun 28, 2024
Length 29 Pages
SKU # EP18953514

Description

Beer in North Macedonia


Beer consumption slowed in North Macedonia over 2023 although total volume sales held steady. With inflation remaining well above normal levels, current value sales grew in double-digits with high prices across all beer categories. The off-trade saw a slight improvement as some consumers shifted from the on-trade to consuming more beer at home. The declining population in North Macedonia is dampening overall demand leading to a shrinking consumer base, whilst stronger competition from wine causi...

Euromonitor International's Beer in North Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

29 Pages
Beer in North Macedonia
Euromonitor International
June 2024
List Of Contents And Tables
BEER IN NORTH MACEDONIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Beer consumption slows as prices remain high
Niche ale category and imported premium lager enjoy strong growth
Local players preside over beer category
PROSPECTS AND OPPORTUNITIES
Promising outlook for the beer category
Good opportunities for premium brands
Ongoing innovation by craft beer brands
CATEGORY BACKGROUND
Lager price band methodology
Summary 1 Lager by Price Band 2023
CATEGORY DATA
Table 1 Sales of Beer by Category: Total Volume 2018-2023
Table 2 Sales of Beer by Category: Total Value 2018-2023
Table 3 Sales of Beer by Category: % Total Volume Growth 2018-2023
Table 4 Sales of Beer by Category: % Total Value Growth 2018-2023
Table 5 Sales of Beer by Off-trade vs On-trade: Volume 2018-2023
Table 6 Sales of Beer by Off-trade vs On-trade: Value 2018-2023
Table 7 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 8 Sales of Beer by Off-trade vs On-trade: % Value Growth 2018-2023
Table 9 GBO Company Shares of Beer: % Total Volume 2019-2023
Table 10 NBO Company Shares of Beer: % Total Volume 2019-2023
Table 11 LBN Brand Shares of Beer: % Total Volume 2019-2023
Table 12 Forecast Sales of Beer by Category: Total Volume 2023-2028
Table 13 Forecast Sales of Beer by Category: Total Value 2023-2028
Table 14 Forecast Sales of Beer by Category: % Total Volume Growth 2023-2028
Table 15 Forecast Sales of Beer by Category: % Total Value Growth 2023-2028
ALCOHOLIC DRINKS IN NORTH MACEDONIA
EXECUTIVE SUMMARY
Alcoholic drinks in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2023
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 16 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
MARKET DATA
Table 17 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 18 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 19 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 20 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
Table 25 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
Table 26 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
Table 27 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
Table 28 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
Table 30 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 3 Research Sources

Pricing

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