
Nigeria Mass Beauty and Personal Care
Description
Nigeria Mass Beauty and Personal Care
In 2023, mass beauty and personal care in Nigeria derived some traction from consumer incomes being impacted strongly in a weak economy. In general, consumers sought cheaper brands, especially for perceived essential categories like skin care. Mass beauty and personal care saw strong growth in retail current value sales in 2023. However, tough economic conditions significantly weakened retail volume sales for all mass categories, with high inflation limiting consumer spending power. Thus, retail...
Euromonitor International's Mass Beauty and Personal Care in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances, Mass Hair Care, Mass Skin Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Mass Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
23 Pages
- Mass Beauty and Personal Care in Nigeria
- Euromonitor International
- May 2024
- List Of Contents And Tables
- MASS BEAUTY AND PERSONAL CARE IN NIGERIA
- KEY DATA FINDINGS
- 2023 DEVELOPMENTS
- Weak economic conditions limit performance in 2023
- Consumers choose counterfeit and contraband products as incomes fall
- Bath and shower and skin care show resilience in mass beauty and personal care
- PROSPECTS AND OPPORTUNITIES
- Economic improvement to drive category growth over the forecast period
- Rising urban professional female population is a key path to growth
- Growing demand for affordable but good quality products
- CATEGORY DATA
- Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
- Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023
- Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2019-2023
- Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2020-2023
- Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2023-2028
- Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2023-2028
- BEAUTY AND PERSONAL CARE IN NIGERIA
- EXECUTIVE SUMMARY
- Beauty and personal care in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for beauty and personal care?
- MARKET DATA
- Table 7 Sales of Beauty and Personal Care by Category: Value 2018-2023
- Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
- Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
- Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
- Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
- Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
- Table 13 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
- Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
- Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
- Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Pricing
Currency Rates
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