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NRT Smoking Cessation Aids in New Zealand

Publisher Euromonitor International
Published Nov 13, 2025
Length 25 Pages
SKU # EP20589620

Description

Value sales of NRT smoking cessation aids are rising marginally in New Zealand in 2025, driven by increased awareness of the dangers of smoking and the success of years of progressive tobacco control policies leading to a marked decline in smoking prevalence overall. According to the Ministry of Health (Manatu Hauora), tobacco causes between 4,500 and 5,000 deaths every year. As a result, since 2011, New Zealand has been pursuing an ambitious goal with the Smokefree Aotearoa 2025 plan. The plan...

Euromonitor International's NRT Smoking Cessation Aids in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: NRT Gum, NRT Inhalators, NRT Lozenges, NRT Patches, Other NRT.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the NRT Smoking Cessation Aids market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

25 Pages
NRT Smoking Cessation Aids in New Zealand
Euromonitor International
November 2025
List Of Contents And Tables
NRT SMOKING CESSATION AIDS IN NEW ZEALAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising public health awareness and tobacco control measures drive sales amid shifting consumption trends
International players retain leadership and drive competitive dynamics
Pharmacies dominates distribution in 2025 thanks to regulatory status, brand equity and affordability of subsidised access
PROSPECTS AND OPPORTUNITIES
Shifting policy and competition from alternative formats likely to reshape outlook for NRT smoking cessation aids over the forecast period
New Zealand moves to sustainably tackle digital waste by banning the manufacture, sale, supply and distribution of single-use vape technology
Regulatory divergence likely to remain key in New Zealand’s harm reduction approach to heated tobacco vs. nicotine pouches
CATEGORY INDICATORS
Table 1 Number of Smokers by Gender 2020-2025
CATEGORY DATA
Table 2 Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
Table 3 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
Table 4 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2021-2025
Table 5 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2022-2025
Table 6 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2025-2030
Table 7 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2025-2030
CONSUMER HEALTH IN NEW ZEALAND
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
MARKET INDICATORS
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 9 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 10 Sales of Consumer Health by Category: Value 2020-2025
Table 11 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 12 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 13 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
Table 15 Distribution of Consumer Health by Format: % Value 2020-2025
Table 16 Distribution of Consumer Health by Format and Category: % Value 2025
Table 17 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources

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