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NRT Smoking Cessation Aids in Japan

Publisher Euromonitor International
Published Sep 22, 2025
Length 23 Pages
SKU # EP20439404

Description

Retail value sales of nicotine replacement therapy (NRT) smoking cessation aids are expected to fall in current terms in Japan in 2025. The category is continuing its slow decline, driven primarily by the shrinking base of smokers and the growing shift towards heated tobacco products. However, several external factors temporarily stimulated demand during the year.

Euromonitor International's NRT Smoking Cessation Aids in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: NRT Gum, NRT Inhalators, NRT Lozenges, NRT Patches, Other NRT.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the NRT Smoking Cessation Aids market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
NRT Smoking Cessation Aids in Japan
Euromonitor International
September 2025
List Of Contents And Tables
NRT SMOKING CESSATION AIDS IN JAPAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
NRT smoking cessation aids sees brief uptick amid price hikes and regulatory pressure
Nicorette and Nicotinell drive trust-led growth in NRT smoking cessation aids
Regulations, price hikes and vape warnings spur smokers’ desire to quit
PROSPECTS AND OPPORTUNITIES
Structural decline persists in NRT smoking cessation aids
National regulations and No Smoking Week spark demand for NRT smoking cessation aids
Product innovation and distribution channel strategies important in a shrinking NRT market
CATEGORY INDICATORS
Table 1 Number of Smokers by Gender 2020-2025
CATEGORY DATA
Table 2 Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
Table 3 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
Table 4 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2021-2025
Table 5 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2022-2025
Table 6 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2025-2030
Table 7 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2025-2030
CONSUMER HEALTH IN JAPAN
EXECUTIVE SUMMARY
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for consumer health?
MARKET INDICATORS
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
Table 9 Life Expectancy at Birth 2020-2025
MARKET DATA
Table 10 Sales of Consumer Health by Category: Value 2020-2025
Table 11 Sales of Consumer Health by Category: % Value Growth 2020-2025
Table 12 NBO Company Shares of Consumer Health: % Value 2021-2025
Table 13 LBN Brand Shares of Consumer Health: % Value 2022-2025
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
Table 15 Distribution of Consumer Health by Format: % Value 2020-2025
Table 16 Distribution of Consumer Health by Format and Category: % Value 2025
Table 17 Forecast Sales of Consumer Health by Category: Value 2025-2030
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources

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