
Morocco Pet Care
Description
Morocco Pet Care
Pet care in Morocco is showcasing a modest performance in 2024, as challenging economic conditions and declining disposable incomes impact purchasing habits and pet ownership. After a strong recovery in economic activity in 2021, the performance of the Moroccan economy stood at 1.2% in 2022. In 2023, it grew modestly by 2.4%, due to the unfavourable economic situation - particularly for the agricultural sector, which was impacted by drought. Ongoing rises in fuel, energy and raw material prices...
Euromonitor International's Pet Care in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Pet Food, Pet Products.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Pet Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
48 Pages
- Pet Care in Morocco
- Euromonitor International
- April 2024
- List Of Contents And Tables
- PET CARE IN MOROCCO
- EXECUTIVE SUMMARY
- Pet care in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- What next for pet care?
- MARKET INDICATORS
- Table 1 Pet Populations 2019-2024
- MARKET DATA
- Table 2 Sales of Pet Food by Category: Volume 2019-2024
- Table 3 Sales of Pet Care by Category: Value 2019-2024
- Table 4 Sales of Pet Food by Category: % Volume Growth 2019-2024
- Table 5 Sales of Pet Care by Category: % Value Growth 2019-2024
- Table 6 NBO Company Shares of Pet Food: % Value 2019-2023
- Table 7 LBN Brand Shares of Pet Food: % Value 2020-2023
- Table 8 NBO Company Shares of Dog and Cat Food: % Value 2019-2023
- Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2020-2023
- Table 10 Penetration of Private Label in Pet Care by Category: % Value 2019-2024
- Table 11 Distribution of Pet Care by Format: % Value 2019-2024
- Table 12 Distribution of Pet Care by Format and Category: % Value 2024
- Table 13 Distribution of Dog and Cat Food by Format: % Value 2019-2024
- Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2024
- Table 15 Forecast Sales of Pet Food by Category: Volume 2024-2029
- Table 16 Forecast Sales of Pet Care by Category: Value 2024-2029
- Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2024-2029
- Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- DOG FOOD IN MOROCCO
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Pet owners typically reside in urban areas, while rural citizens keep working dogs
- Consumers trade down or feed dogs household scraps as inflation rises price points
- Dry dog food leads growth, being widely available and promoted by vets
- PROSPECTS AND OPPORTUNITIES
- Consumers continue to trade down as disposable incomes decline
- New entries support the performance of dry dog food over the forecast period
- Players implement price discounts to boost retail volume sales
- CATEGORY INDICATORS
- Table 19 Dog Owning Households: % Analysis 2019-2024
- Table 20 Dog Population 2019-2024
- Table 21 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2019-2024
- CATEGORY DATA
- Summary 2 Dog Food by Price Band 2024
- Table 22 Sales of Dog Food by Category: Volume 2019-2024
- Table 23 Sales of Dog Food by Category: Value 2019-2024
- Table 24 Sales of Dog Food by Category: % Volume Growth 2019-2024
- Table 25 Sales of Dog Food by Category: % Value Growth 2019-2024
- Table 26 Sales of Dry Dog Food by Life-Cycle: % Value 2019-2024
- Table 27 Sales of Wet Dog Food by Life-Cycle: % Value 2019-2024
- Table 28 NBO Company Shares of Dog Food: % Value 2019-2023
- Table 29 LBN Brand Shares of Dog Food: % Value 2020-2023
- Table 30 LBN Brand Shares of Dog Treats and Mixers: % Value 2020-2023
- Table 31 Distribution of Dog Food by Format: % Value 2019-2024
- Table 32 Forecast Sales of Dog Food by Category: Volume 2024-2029
- Table 33 Forecast Sales of Dog Food by Category: Value 2024-2029
- Table 34 Forecast Sales of Dog Food by Category: % Volume Growth 2024-2029
- Table 35 Forecast Sales of Dog Food by Category: % Value Growth 2024-2029
- CAT FOOD IN MOROCCO
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Cat ownership continues to be positive across both towns and cities
- Dry cat food drives growth as players implement deals and discounts
- Cat food sees strong sales through modern grocery retailers
- PROSPECTS AND OPPORTUNITIES
- Cat ownership will continue to be positive, driven by single-person households
- The ongoing economic recession leads owners to trade down to save costs
- Unit prices remain stable as manufacturers focus on offers and price discounts
- CATEGORY INDICATORS
- Table 36 Cat Owning Households: % Analysis 2019-2024
- Table 37 Cat Population 2019-2024
- Table 38 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2019-2024
- CATEGORY DATA
- Summary 3 Cat Food by Price Band 2024
- Table 39 Sales of Cat Food by Category: Volume 2019-2024
- Table 40 Sales of Cat Food by Category: Value 2019-2024
- Table 41 Sales of Cat Food by Category: % Volume Growth 2019-2024
- Table 42 Sales of Cat Food by Category: % Value Growth 2019-2024
- Table 43 Sales of Dry Cat Food by Life-Cycle: % Value 2019-2024
- Table 44 Sales of Wet Cat Food by Life-Cycle: % Value 2019-2024
- Table 45 NBO Company Shares of Cat Food: % Value 2019-2023
- Table 46 LBN Brand Shares of Cat Food: % Value 2020-2023
- Table 47 LBN Brand Shares of Cat Treats and Mixers: % Value 2020-2023
- Table 48 Distribution of Cat Food by Format: % Value 2019-2024
- Table 49 Forecast Sales of Cat Food by Category: Volume 2024-2029
- Table 50 Forecast Sales of Cat Food by Category: Value 2024-2029
- Table 51 Forecast Sales of Cat Food by Category: % Volume Growth 2024-2029
- Table 52 Forecast Sales of Cat Food by Category: % Value Growth 2024-2029
- OTHER PET FOOD IN MOROCCO
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Other pet ownership declines, negatively impacting sales of pet food
- The high cost of keeping a fish leads to a weak performance for fish food
- Bird food is the best-performing product as owning a bird gains popularity
- PROSPECTS AND OPPORTUNITIES
- Pet ownership grows in line with the rise of middle and upper-income families
- Lack of awareness and advertising negatively impacts sales of other pet food
- Unpackaged food remains a challenge for other pet food over the forecast period
- CATEGORY INDICATORS
- Table 53 Other Pet Population 2019-2024
- CATEGORY DATA
- Table 54 Sales of Other Pet Food by Category: Volume 2019-2024
- Table 55 Sales of Other Pet Food by Category: Value 2019-2024
- Table 56 Sales of Other Pet Food by Category: % Volume Growth 2019-2024
- Table 57 Sales of Other Pet Food by Category: % Value Growth 2019-2024
- Table 58 LBN Brand Shares of Bird Food: % Value 2020-2023
- Table 59 LBN Brand Shares of Fish Food: % Value 2020-2023
- Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2020-2023
- Table 61 Distribution of Other Pet Food by Format: % Value 2019-2024
- Table 62 Forecast Sales of Other Pet Food by Category: Volume 2024-2029
- Table 63 Forecast Sales of Other Pet Food by Category: Value 2024-2029
- Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2024-2029
- Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2024-2029
- PET PRODUCTS IN MOROCCO
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Availability remains limited, while weak purchasing power stifles growth
- High price points negatively impact sales of cat litter in Morocco
- Healthcare products is perceived to be a luxury item
- PROSPECTS AND OPPORTUNITIES
- The challenging economic scenario negatively impact sales over the forecast period
- High and rising price points continue to negatively impact sales of pet products
- Healthcare and dietary supplements record low growth due to lack of awareness
- CATEGORY DATA
- Table 66 Sales of Pet Products by Category: Value 2019-2024
- Table 67 Sales of Pet Products by Category: % Value Growth 2019-2024
- Table 68 Sales of Pet Healthcare by Type: % Value 2019-2024
- Table 69 Sales of Other Pet Products by Type: % Value 2019-2024
- Table 70 NBO Company Shares of Pet Products: % Value 2019-2023
- Table 71 LBN Brand Shares of Pet Products: % Value 2020-2023
- Table 72 Distribution of Pet Products by Format: % Value 2019-2024
- Table 73 Forecast Sales of Pet Products by Category: Value 2024-2029
- Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2024-2029
Pricing
Currency Rates
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