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Menswear in South Korea

Publisher Euromonitor International
Published Jan 21, 2026
Length 22 Pages
SKU # EP20807569

Description

Menswear in South Korea is undergoing a significant transformation, driven by consumers' increasing preference for comfort and versatility. The trend towards casual and hybrid categories is expected to continue, with disposable incomes projected to further rise. Future growth will also be supported by the increasing popularity of online retail platforms, with retail e-commerce emerging as the leading distribution channel for younger generations. Brands that adapt to these changing consumer prefe...

Euromonitor International's Menswear in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Men's Nightwear, Men's Outerwear, Men's Swimwear, Men's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Menswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Menswear in South Korea
Euromonitor International
January 2026
List Of Contents And Tables
MENSWEAR IN SOUTH KOREA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Leveraging comfort, casual trends, and e-commerce in South Korean menswear
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Lightweight fabrics drive versatile outerwear designs
CHART 2 City-Ready Outdoor Outerwear: Lightweight, Functional, and Stylish
Emerging brands drive menswear's shift to casual and hybrid styles
CHART 3 From Workday to Weekend: POTTERY’s Versatile Setup Suits Capture Young Consumers
Understated style and global appeal: The growing impact of Japanese Brands on Korean menswear
CHART 4 From Japan to Seoul: BEAMS’ Debut Pop-Up Creates Buzz
WHAT’S NEXT?
Rising disposable income to fuel demand for quality menswear
Key trends shaping menswear's future
CHART 5 Analyst Insight
COMPETITIVE LANDSCAPE
Leading Japanese brands capitalise on casualwear trend
CHANNELS
Online retail platforms drive menswear sales among younger consumers
Department stores and apparel specialists remain key offline channels
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Performance Meets Fashion – The Rise of Recovery Shoes and Low-Profile Sneakers
CHART 8 Climate-Responsive Seasonless Apparel
CHART 9 Department Stores Leverage Circular Fashion with Resale Programmes
CHART 10 Analyst Insight
CHART 11 Real GDP Growth and Inflation 2020-2030
CHART 12 PEST Analysis in South Korea 2025
CHART 13 Key Insights on Consumers in South Korea 2025
CHART 14 Consumer Landscape in South Korea 2025
APPAREL AND FOOTWEAR IN SOUTH KOREA
EXECUTIVE SUMMARY
Versatility, comfort, and sustainability are key trends shaping South Korea's evolving apparel and footwear industry
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Versatile pieces drive sales as traditional norms erode
Climate-responsive designs gain traction
Resale and rental trends reshape retail channel mix
WHAT’S NEXT?
Versatility, sustainability, and agility to influence future development of apparel and footwear
Navigating seasonless style and shifting categories
Sustainability and technology to help shape the future of sales
COMPETITIVE LANDSCAPE
Uniqlo strengthens lead of highly fragmented competitive landscape
Emerging brands and collaborations drive innovation
CHANNELS
Offline channels lead distribution via specialists but online sales continue to grow
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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