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Menswear in Poland

Publisher Euromonitor International
Published Jan 20, 2026
Length 28 Pages
SKU # EP20807753

Description

Menswear in Poland demonstrated robust growth in 2025, outpacing other apparel categories, reaching retail value sales of PLN12.5 billion, representing growth of 6%, with volume sales also rising. This growth was driven by changing male consumer attitudes, particularly among younger men, who are embracing fashion as self-expression. Menswear in Poland is also attractive to companies due to its growth potential and the increasing demand for casualwear and online shopping. Sales are expected to co...

Euromonitor International's Menswear in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Men's Nightwear, Men's Outerwear, Men's Swimwear, Men's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Menswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

28 Pages
Menswear in Poland
Euromonitor International
January 2026
List Of Contents And Tables
MENSWEAR IN POLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Fashion-forward men fuel boom in menswear in Poland
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Changing male consumer attitudes and rising disposable incomes drive growth
VRG's pricing strategy aims to protect its margins from rising costs in Asia
CHART 2 VRG Adapts Pricing Strategy to Protect Margins from Supply Chain Changes
Men's outerwear dominates sales of menswear
Mid-market stability meets premium surge and accelerating polarisation
CHART 3 NEWBORN K Brings Lifestyle-Driven Menswear Concept Store to Warsaw
WHAT’S NEXT?
Younger men set to drive growth in menswear through desire for fashion
Men's outerwear will remain dominant, while men's underwear set to grow the fastest
Lifestyle relevance and e-commerce will shape the future of menswear
COMPETITIVE LANDSCAPE
LPP, adidas, Zara, and H&M maintain their leading positions despite challengers
CHART 4 Analyst Insight
Challengers drive innovation with lifestyle-focused products
CHART 5 Polish Brand KUST Brings Minimalism and Fashion to Polish Menswear
Opportunities arise for businesses amidst market shifts
CHANNELS
Offline retail maintains dominance despite e-commerce growth
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 VRG Partners with VIVE Profit on Circular Fashion
CHART 8 Pepco and CCC Cut Unprofitable Areas to Protect Margins from Supply Chain Pressures
CHART 9 Analyst Insight
CHART 10 Reserved Partners with a Niche Café Brand to Host Back-to-Office Pop-Up
CHART 11 Real GDP Growth and Inflation 2020-2030
CHART 12 PEST Analysis in Poland 2025
CHART 13 Key Insights on Consumers in Poland 2025
CHART 14 Consumer Landscape in Poland 2025
APPAREL AND FOOTWEAR IN POLAND
EXECUTIVE SUMMARY
Apparel and footwear shows resilience, driven by comfort, originality, and sustainability
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Economic factors contribute to growth, with sportswear seeing dynamism
Resale and rental trend gains traction among young consumers
Tariffs and supply chain pressures reshape the landscape
WHAT’S NEXT?
Consumers will drive growth in apparel and footwear through “smart mixing”
Largest category to remain apparel, but desire for comfort to drive growth for sportswear
Technology and sustainability to shape future growth
COMPETITIVE LANDSCAPE
LPP and Pepco drive share growth through innovative strategies
Polarisation and brand adaption in apparel and footwear in Poland
Strategic moves and emerging opportunities
CHANNELS
Offline retail channels lead with innovative retail concepts
Retail e-commerce grows steadily, with an increasing online share
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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