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Menswear in Japan

Publisher Euromonitor International
Published Jan 22, 2026
Length 24 Pages
SKU # EP20807488

Description

Menswear in Japan demonstrated resilience in 2025, with 3% growth in retail current value terms to reach JPY2,170 billion, driven by the increasing demand for comfort and functionality. Sales are expected to continue growing, with a forecast CAGR of 2% to reach JPY2,369 billion by 2030. Key trends shaping the category include the casualisation of workplace norms, advancements in textile technology, and the influence of inbound tourism. Brands that focus on quality, functionality, and experientia...

Euromonitor International's Menswear in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Men's Nightwear, Men's Outerwear, Men's Swimwear, Men's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Menswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

24 Pages
Menswear in Japan
Euromonitor International
January 2026
List Of Contents And Tables
MENSWEAR IN JAPAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Comfort and functionality propel growth in menswear
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Rising demand for products to better manage the heat
CHART 2 Functional Innerwear for Japan’s Hotter Seasons
AOKI capitalises on inbound tourism with tailored experiences
CHART 3 AOKI Targets Inbound Tourists with Tailored Menswear Experiences
Shifting workplace norms drive menswear evolution
CHART 4 Elevating Business Casual for the Modern Workplace
WHAT’S NEXT?
Tourism will continue to impact sales of menswear
Functionality to drive growth in men’s nightwear, but men’s outerwear will continue to lead
Sustainability initiatives to shape menswear strategies
COMPETITIVE LANDSCAPE
Fast Retailing leads menswear with versatile basics
Opportunities for growth through differentiation
CHANNELS
Offline retail continues to dominate menswear for the personal experience
Retail e-commerce gains ground in menswear, with social commerce emerging
CHART 5 Analyst Insight
Convenience stores disrupts sales channels in menswear
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Nike's New Collection Introduced for the World Athletics Championships
CHART 8 Onitsuka Tiger Captures Global Attention with Flagship Store
CHART 9 Yellow Uniqlo Promotes UV Protection Through Transit Hubs
CHART 10 Analyst Insight
CHART 11 Real GDP Growth and Inflation 2020-2030
CHART 12 PEST Analysis in Japan 2025
CHART 13 Key Insights on Consumers in Japan 2025
CHART 14 Consumer Landscape in Japan 2025
APPAREL AND FOOTWEAR IN JAPAN
EXECUTIVE SUMMARY
Inbound tourism, tech innovation, and experiential retail drive growth in apparel and footwear
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Tourism, functional products, and sports events fuel growth despite challenges
Apparel dominates, but footwear and sportswear see greater dynamism
Inbound tourism drives growth, with Onitsuka Tiger a standout brand
Tech innovation drives growth in functional fashion to address warmer summers
WHAT’S NEXT?
Growth set to continue, with collaborations an important driving force
Functionality, sustainable practices and changing culture likely to impact growth
COMPETITIVE LANDSCAPE
Fast Retailing and Shimamura lead through wide distribution and strong brand recognition
LVMH-backed investment firm acquires Kapital, signalling shift towards niche Japanese labels
CHANNELS
Offline retail remains dominant as many consumers prefer to try before buying
TikTok Shop set to accelerate growth in retail e-commerce
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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