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Menswear in India

Publisher Euromonitor International
Published Jan 06, 2026
Length 23 Pages
SKU # EP20711516

Description

Menswear in India experienced dynamic growth in retail value terms in 2025, driven by economic expansion and rising disposable incomes among urban Millennials and Generation Z consumers. India's large population and growing middle class provided a solid foundation for expansion, and consumer behaviour increasingly favoured comfort, versatility, and self-expression. Sales are expected to continue growing in the forecast period. To succeed, brands are expected to adopt omnichannel strategies, leve...

Euromonitor International's Menswear in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Men's Nightwear, Men's Outerwear, Men's Swimwear, Men's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Menswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

23 Pages
Menswear in India
Euromonitor International
January 2026
List Of Contents And Tables
MENSWEAR IN INDIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Millennials and Generation Z power growth, with comfort and versatility priorities
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Menswear sees growth along with economic expansion and rising incomes
Men's outerwear dominates and grows as men experiment more with their clothing
The interplay between challenger and incumbent brands reshapes menswear
WHAT’S NEXT?
Omnichannel presence expected to be essential for growth
Men's outerwear to remain the largest category, with made-to-order on the rise
CHART 2 Analyst Insight
AI-driven personalisation and challenger brands to shape the future
COMPETITIVE LANDSCAPE
Leading brands maintain their positions through premiumisation
Reliance Retail drives growth in menswear with an omnichannel strategy
CHART 3 Reliance Retail Sees Growth Thanks to Ajio and Ajio Luxe and Retail Expansion
Opportunities through personalisation, and for challenger brands
CHANNELS
Offline retail remains dominant despite the rise of retail e-commerce
Snitch is a challenger brand seeing growth through omnichannel retailing
CHART 4 Challenger Snitch’s Rapid Retail Expansion in Menswear Through Omnichannel Retail
PRODUCTS
AI-powered personalisation transforms the menswear shopping experience
CHART 5 Google’s AI-Powered Virtual Try-On Revolutionises Menswear Shopping in India
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Mass Affordability and Premium Innovation Both Contribute to Value Growth in 2025
CHART 8 Bangladesh Ban Spurs Shift to Domestic Sourcing in Indian Apparel Supply Chain
CHART 9 Analyst Insight
CHART 10 NewMe’s Digital-First Fashion and Celebrity Tie-Ups Fuel Generation Z Engagement
CHART 11 Real GDP Growth and Inflation 2020-2030
CHART 12 PEST Analysis in India 2025
CHART 13 Key Insights on Consumers in India 2025
CHART 14 Consumer Landscape in India 2025
APPAREL AND FOOTWEAR IN INDIA
EXECUTIVE SUMMARY
Apparel and footwear sees growth, with polarisation and the rise of digital channels evident
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Polarisation drives dual strategies in apparel and footwear
Tariffs and supply chain disruptions challenge retailers
Apparel maintains the highest sales, but sportswear sees the fastest growth
WHAT’S NEXT?
Rising incomes, digital transformation, and localisation set to contribute to growth
Growth in sportswear to be supported by the health and comfort trends and local production
Fast fashion, premiumisation, and sustainability expected to shape the future
COMPETITIVE LANDSCAPE
Incumbents maintain their leading positions while D2C brands reshape the dynamics
Innovative product launches and strategic partnerships
New entrants and strategic partnerships expected to impact the competitive landscape
CHANNELS
Offline retail remains dominant despite e-commerce growth
Retail e-commerce drives growth, with this trend set to continue
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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