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Menswear in the Czech Republic

Publisher Euromonitor International
Published Jan 16, 2026
Length 24 Pages
SKU # EP20773017

Description

Menswear in the Czech Republic experienced stable retail current value growth of 3% and positive albeit low growth in volume terms in 2025, driven by changing consumer preferences and the increasing average gross income. The category is still somewhat underdeveloped compared to others in apparel and footwear, but the shift from necessities to desires has driven growth. With a forecast CAGR of 4% to CZK21,962 million by 2030, menswear is expected to continue its steady growth trend, driven by inc...

Euromonitor International's Menswear in Czech Republic report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Men's Nightwear, Men's Outerwear, Men's Swimwear, Men's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Menswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

24 Pages
Menswear in the Czech Republic
Euromonitor International
January 2026
List Of Contents And Tables
MENSWEAR IN THE CZECH REPUBLIC
KEY DATA FINDINGS
2025 DEVELOPMENTS
Menswear sees steady growth, fuelled by shifting consumer desires and sustainable brands
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Stable value growth and low volume growth, with purchases extending beyond essentials
CHART 2 Shift from Necessities to Desires is Supported by AI-Powered Tools
Men's outerwear dominates sales, but consumer preferences change
Sustainability is increasingly important in the purchasing decision
CHART 3 Sustainable and Timeless Pieces Win Across Generations
Market polarisation leads to growth in the economy and premium segments
CHART 4 Promotional Events and Deals Appeal to Czech Consumers
WHAT’S NEXT?
Sustainable brands and e-commerce to drive growth in menswear
Men's outerwear expected to remain the largest category and see continued growth
Athleisure apparel to drive growth as men look for comfort and functionality
COMPETITIVE LANDSCAPE
Despite high fragmentation, LPP and H&M maintain their leading positions
Private label lines are notable in menswear
CHART 5 Analyst Insight
Opportunities through sustainability and e-commerce
CHANNELS
Traditional retail channels maintain dominance despite e-commerce growth
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Strong Promotional Events Drive Retail Value Sales
CHART 8 Sustainability Trend Offers Opportunities and Challenges
CHART 9 Resale and Rental Limits the Growth of Apparel and Footwear
CHART 10 Analyst Insight
CHART 11 Real GDP Growth and Inflation 2020-2030
CHART 12 PEST Analysis in the Czech Republic 2025
CHART 13 Key Insights on Consumers in the Czech Republic 2025
CHART 14 Consumer Landscape in the Czech Republic 2025
APPAREL AND FOOTWEAR IN THE CZECH REPUBLIC
EXECUTIVE SUMMARY
Economic factors drive growth in 2025, while sustainability shapes sales
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Positive retail results and growing market polarisation
Apparel dominates sales, driven by consumer preference and the wider range of products
Sustainability and resale trends shape consumer behaviour
Resale and rental trend limits growth of primary sales
WHAT’S NEXT?
Apparel will remain dominant, but sportswear expected to gain traction
AI to revolutionise apparel and footwear, offering enhanced experiences and efficiency
Regulatory changes, affordability and sustainability to shape the future
COMPETITIVE LANDSCAPE
LPP and Pepco maintain their lead despite new entrants
New entrants underscore the resilience and appeal of apparel and footwear
Emerging trends and opportunities in a changing landscape
CHANNELS
Bricks-and-mortar stores remain irreplaceable for many Czech consumers
Retail e-commerce drives growth, with a rising share of online sales
Partnerships to impact the distribution landscape in apparel and footwear
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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