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Menswear in China

Publisher Euromonitor International
Published Dec 26, 2025
Length 22 Pages
SKU # EP20680410

Description

Menswear in China saw retail value growth in 2025, driven by a shift towards value, longevity, and functionality, with consumers prioritising versatility and durability. Disposable incomes continued to rise in 2025, supporting consumer spending on essentials like men's underwear, and less essential products such as men’s tops. Menswear is characterised by a polarised consumer landscape, with luxury and budget-friendly brands thriving at the expense of mid-priced options. Retail e-commerce contin...

Euromonitor International's Menswear in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Men's Nightwear, Men's Outerwear, Men's Swimwear, Men's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Menswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Menswear in China
Euromonitor International
December 2025
List Of Contents And Tables
MENSWEAR IN CHINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Value, functionality, and e-commerce drive growth in menswear, although polarisation is seen
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Amidst a cautious economic climate, a shift in consumer priorities is seen
CHART 2 Market Polarisation Weighs on Value Growth in Menswear
Men's outerwear drives sales as consumers prioritise essentials
WHAT’S NEXT?
Value growth to persist amidst volume decline, driven by income rise and essentials
“New Chinese Style” to gain cultural confidence through modern silhouettes
Functional features will be demanded in menswear
CHART 3 Analyst Insight
COMPETITIVE LANDSCAPE
Challengers erode incumbents' share through digital agility
CHART 4 Challengers Gradually Capture Mind Share and Value Sales
Hermès and Basement FG illustrate market polarisation in China
CHANNELS
Competitive pricing contributes to the lead of retail e-commerce in menswear
Offline resilience meets low-cost disruption, demanding retailer adaptation
PRODUCTS
Biemlfdlkk merges practical features with a relaxed aesthetic
CHART 5 Brands Merge Practical Features with Understated Style
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Descente Tap Into the More Professional Outdoor Segment
CHART 8 Anta’s Store Uses High-Tech to Improve the Customer Shopping Experience
CHART 9 Interest-Based E-Commerce is a Challenger to Tmall
CHART 10 Analyst Insight
CHART 11 Real GDP Growth and Inflation 2020-2030
CHART 12 PEST Analysis in China 2025
CHART 13 Key Insights on Consumers in China 2025
CHART 14 Consumer Landscape in China 2025
APPAREL AND FOOTWEAR IN CHINA
EXECUTIVE SUMMARY
Apparel and footwear navigates consumer comfort, sportswear boom, and digital retail
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Growth is driven by economic conditions, rational purchases, and technological innovation
Sportswear drives growth in apparel and footwear through innovation
Market polarisation affects value growth
WHAT’S NEXT?
Rising incomes, DTC strategies, and sustainability expected to drive growth
Functional and athletic apparel set to gain further popularity among women
Niche brands to drive growth in footwear through innovation
COMPETITIVE LANDSCAPE
Anta's multi-category coverage, brand strategy, and distribution extend its leading position
In a stable environment, opportunities for enhancing products and marketing
CHANNELS
Interest-based e-commerce platform Douyin takes share from Tmall
Quick commerce gains traction with 30-minute delivery
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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