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Menswear in Australia

Publisher Euromonitor International
Published Dec 08, 2025
Length 22 Pages
SKU # EP20676811

Description

Menswear in Australia demonstrated resilience in 2025, with retail value reaching AUD7.6 billion and a growth rate of 4%. The category is expected to continue growing at a CAGR of 5% to reach AUD9.7 billion by 2030, driven by rising demand for sustainable and ethically produced menswear. Sustainability and inclusivity are key trends shaping menswear, with brands like AXL+CO and Budgy Smuggler leading the way with innovative products and marketing strategies. The market is attractive due to its p...

Euromonitor International's Menswear in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Men's Nightwear, Men's Outerwear, Men's Swimwear, Men's Underwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Menswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Menswear in Australia
Euromonitor International
December 2025
List Of Contents And Tables
MENSWEAR IN AUSTRALIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Australian menswear’s growth driven by sustainability and inclusivity
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Local production and sustainability drive menswear sales
CHART 2 Analyst Insight
Local men's swimwear brands appeal with authenticity and quality
CHART 3 Budgy Smuggler Focuses on Local Production
Sustainability and supply chain trends shape menswear
CHART 4 AXL+CO’s Inclusive and Sustainable Men’s Outerwear Launch
WHAT’S NEXT?
Sustainable and local production to drive future growth
Men's outerwear to continue driving sales, while men’s underwear will remain dynamic
COMPETITIVE LANDSCAPE
Leading brands drive menswear growth by aligning closely with consumer expectations
Innovation by Australian brands to shape future competitive landscape
Emerging collaborations elevate local brands to international attention
CHANNELS
Omnichannel retail remains important amidst the rise of online sales
Retail e-commerce reshapes menswear with personalised experiences
PRODUCTS
Shein drives divergent innovation with affordable designs
CHART 5 Market Polarisation Drives Divergent Innovation and Pricing Strategies
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Jeanswest Closes All 90 Stores in 2025
CHART 8 Analyst Insight
CHART 9 THE ICONIC Introduces AI-Powered Virtual Try-On
CHART 10 Samsara Partners with lululemon to Launch Enzymatically Recycled Performance Apparel
CHART 11 Real GDP Growth and Inflation 2020-2030
CHART 12 PEST Analysis in Australia 2025
CHART 13 Key Insights on Consumers in Australia 2025
CHART 14 Consumer Landscape in Australia 2025
APPAREL AND FOOTWEAR IN AUSTRALIA
EXECUTIVE SUMMARY
Modest growth amidst economic pressures and shifting consumer values
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Market polarisation drives value sales growth in Australia
Jeanswest closes stores as mid-priced brands struggle
Sustainability and technology drive industry forward
WHAT’S NEXT?
Consumers to drive polarisation and sustainability in apparel and footwear
Sportswear to remain dynamic performer, driven by functionality and sustainability
COMPETITIVE LANDSCAPE
Nike and adidas lead through innovation and brand equity
Emergence of niche brands adapting to specific consumer segments
Australian Fashion Council invests in innovative partnership with Epson
CHANNELS
Retail e-commerce leads distribution as consumers seek convenience
AI-driven innovations elevate online shopping experience
PRODUCTS
Sustainability and inclusivity drive product innovation
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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