
Mass Beauty and Personal Care in New Zealand
Description
Value sales of mass beauty and personal care maintained positive growth in New Zealand in 2024, albeit at lower rates of growth than seen over the recent review period. The increasing cost of living in the country has left consumers with less money to spend on discretionary purchases, as they focus on paying for essentials instead. However, the cheaper price points of mass beauty and personal care products makes them an appealing proposition for consumers, being more accessible to a wider demogr...
Euromonitor International's Mass Beauty and Personal Care in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances, Mass Hair Care, Mass Skin Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Mass Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Mass Beauty and Personal Care in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances, Mass Hair Care, Mass Skin Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Mass Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
22 Pages
- Mass Beauty and Personal Care in New Zealand
- Euromonitor International
- July 2025
- List Of Contents And Tables
- MASS BEAUTY AND PERSONAL CARE IN NEW ZEALAND
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Decelerating growth as consumer spending is curbed due to cost of living
- Top companies leverage brand reputation to maintain share
- Social media acts as a key advertising method for mass-positioned products
- PROSPECTS AND OPPORTUNITIES
- Recovery of consumer spending to give a boost to mass beauty and personal care sales
- Efficacy of products can help to drive sales at lower price points
- Sustainability and ethical production will be key elements of innovation
- CATEGORY DATA
- Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
- Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024
- Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2020-2024
- Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2021-2024
- Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2024-2029
- Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2024-2029
- BEAUTY AND PERSONAL CARE IN NEW ZEALAND
- EXECUTIVE SUMMARY
- Beauty and personal care in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- What next for beauty and personal care?
- MARKET DATA
- Table 7 Sales of Beauty and Personal Care by Category: Value 2019-2024
- Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
- Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
- Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
- Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
- Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
- Table 13 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
- Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
- Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
- Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
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