Mass Beauty and Personal Care in South Korea

In 2024, mass beauty and personal care in South Korea saw a solid increase in retail current value terms. Value growth within mass beauty and personal care also outpaced that of premium beauty and personal care in 2024. This robust expansion can be attributed to the surge in the popularity of K-beauty, which has shifted its focus from premium brands such as The Whoo and Sulwhasoo to mass brands such as Beauty of Josun, Anua, and COSRX. 

Euromonitor International's Mass Beauty and Personal Care in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances, Mass Hair Care, Mass Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mass Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.