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Mass Beauty and Personal Care in South Africa

Publisher Euromonitor International
Published Aug 07, 2025
Length 21 Pages
SKU # EP20320646

Description

Mass beauty products are experiencing strong growth in South Africa as financially constrained consumers increasingly prioritise affordability without compromising on quality. With rising living costs and economic pressures, many shoppers are trading down from premium brands to more accessible options that offer value for money. This shift has been especially pronounced in categories like skincare, haircare, and personal hygiene, where local and private label are gaining traction by meeting esse...

Euromonitor International's Mass Beauty and Personal Care in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances, Mass Hair Care, Mass Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mass Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

21 Pages
Mass Beauty and Personal Care in South Africa
Euromonitor International
August 2025
List Of Contents And Tables
MASS BEAUTY AND PERSONAL CARE IN SOUTH AFRICA
KEY DATA FINDINGS
2024 DEVELOPMENTS

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