Mass Beauty and Personal Care in Saudi Arabia

Mass beauty and personal care products saw continued current value growth in Saudi Arabia in 2024. The segment’s expansion was fuelled by a mix of rising disposable income, a youthful population influenced by social media, and an increasing emphasis on personal grooming and self-care amongst consumers. The country’s strong economy and government initiatives, such as Vision 2030, have boosted consumer confidence and spending, while mass brands continue to offer affordable, yet innovative products...

Euromonitor International's Mass Beauty and Personal Care in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances, Mass Hair Care, Mass Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mass Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.