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Mass Beauty and Personal Care in Portugal

Publisher Euromonitor International
Published May 27, 2025
Length 24 Pages
SKU # EP20064581

Description

In 2024, value sales of mass beauty and personal care in Portugal experienced robust single-digit growth. This increase was driven by several factors, with the rise of increasingly sophisticated private label products playing a key role. A major contributor to this shift was the continued expansion of Mercadona, the grocery retailer, which has solidified its position as a key player in the Portuguese market. The growing availability of high-quality private label products not only catered to risi...

Euromonitor International's Mass Beauty and Personal Care in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances, Mass Hair Care, Mass Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mass Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

24 Pages
Mass Beauty and Personal Care in Portugal
Euromonitor International
May 2025
List Of Contents And Tables
MASS BEAUTY AND PERSONAL CARE IN PORTUGAL
KEY DATA FINDINGS
2024 DEVELOPMENTS
Value pack sizes and the expansion of private label supports sales in 2024
L’Oréal Portugal Unipessoal Lda retains its lead, offering a wide range of brands
Innovation focuses on advanced formulas and sustainability to drive growth
PROSPECTS AND OPPORTUNITIES
Social media and a focus on advanced formulations are set to drive sales within mass beauty and personal care
Rising competition and global influences are expected to influence mass beauty and personal care
Innovation and sustainability are set to shape product innovation across the forecast period
CATEGORY DATA
Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2020-2024
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2021-2024
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2024-2029
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2024-2029
BEAUTY AND PERSONAL CARE IN PORTUGAL
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
Key trends in 2024
Competitive landscape
Retail developments
What next for beauty and personal care?
MARKET DATA
Table 7 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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