Mass Beauty and Personal Care in the Netherlands

Retail value sales of mass beauty and personal care products in the Netherlands continued to grow in 2024, although the category’s performance was outpaced by the premium segment. While mass beauty and personal care still represents a significantly larger overall value share compared to premium, mid-priced products within the mass segment are losing ground. Dutch consumers are increasingly polarised in their spending habits, with many gravitating toward private label alternatives that offer affo...

Euromonitor International's Mass Beauty and Personal Care in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances, Mass Hair Care, Mass Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mass Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.