
Mass Beauty and Personal Care in Kenya
Description
Mass Beauty and Personal Care in Kenya
Mass brands saw popularity in 2022, thanks to their lower prices being favoured by price-sensitive consumers facing inflationary pressures. Indeed, consumers are prioritising essentials over luxury items, which is also a continuation of trends seen during the era of the pandemic as consumers traded down and avoided non-essential spending. Within this environment, companies are adapting to the trend by focusing on mass products within the most popular categories, in order to maintain their sales...
Euromonitor International's Mass Beauty and Personal Care in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances, Mass Hair Care, Mass Skin Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Mass Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
22 Pages
- Mass Beauty and Personal Care in Kenya
- Euromonitor International
- June 2023
- List Of Contents And Tables
- MASS BEAUTY AND PERSONAL CARE IN KENYA
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Increased inflation pushes demand for mass beauty and personal care
- Companies target consumers with promotions to stay ahead of competition
- Demand for convenient multipurpose products remains strong, due to low consumer spending power
- PROSPECTS AND OPPORTUNITIES
- Positive industry recovery in post-pandemic landscape
- L'Oréal brands remain popular, thanks to wide portfolio and targeted products and formats
- Demand to be driven by the low- and middle-income segments of consumers
- CATEGORY DATA
- Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
- Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
- Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022
- Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022
- Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027
- Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027
- BEAUTY AND PERSONAL CARE IN KENYA
- EXECUTIVE SUMMARY
- Beauty and personal care in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for beauty and personal care?
- MARKET DATA
- Table 7 Sales of Beauty and Personal Care by Category: Value 2017-2022
- Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
- Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
- Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
- Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
- Table 12 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
- Table 13 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
- Table 14 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
- Table 15 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
Pricing
Currency Rates
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