
Mass Beauty and Personal Care in Kenya
Description
Retail value sales of mass beauty and personal care products in Kenya continued to grow in 2024, driven by increasing urbanisation and the availability of products across multiple price points. New entrants are targeting the mass market with more affordable offerings, which are increasingly reaching suburban areas. Towns such as Machakos, Murang’a, Kiambu, Thika, and Kajiado have transformed from small townships into expanding urban centres, supported by county government infrastructure investme...
Euromonitor International's Mass Beauty and Personal Care in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances, Mass Hair Care, Mass Skin Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Mass Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Mass Beauty and Personal Care in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances, Mass Hair Care, Mass Skin Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Mass Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
20 Pages
- Mass Beauty and Personal Care in Kenya
- Euromonitor International
- August 2025
- List Of Contents And Tables
- MASS BEAUTY AND PERSONAL CARE IN KENYA
- KEY DATA FINDINGS
- 2024 DEVELOPMENTS
- Urbanisation and retail expansion drive greater product reach
- Sustainability is emerging as key driver of purchasing behaviour
- Rise in digitalisation and social media boosts product adoption
- PROSPECTS AND OPPORTUNITIES
- Mass skin care set to remain leading and most influential category
- Local and familiar ingredients to drive growth across mass bath and shower products
- E-commerce and digital payment platforms will continue to enhance shopping experience
- CATEGORY DATA
- Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
- Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024
- Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2020-2024
- Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2021-2024
- Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2024-2029
- Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2024-2029
- BEAUTY AND PERSONAL CARE IN KENYA
- EXECUTIVE SUMMARY
- Beauty and personal care in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- What next for beauty and personal care ?
- MARKET DATA
- Table 7 Sales of Beauty and Personal Care by Category: Value 2019-2024
- Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
- Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
- Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
- Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
- Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
- Table 13 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
- Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
- Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
- Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
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