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Mass Beauty and Personal Care in Denmark

Publisher Euromonitor International
Published May 12, 2025
Length 22 Pages
SKU # EP20050316

Description

The Danish economy continued improving in 2024, experiencing lower inflation than in previous years and leading to a consumer shift away from mass beauty and personal care. This positive turn, together with interest rate reductions, increasing real wages, and stronger consumer confidence, led to greater consumer spending. As people returned to buying more premium products, mass beauty and personal care recorded weaker growth than premium beauty and personal care in 2024. Mass hair care remained...

Euromonitor International's Mass Beauty and Personal Care in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Mass Adult Sun Care, Mass Baby and Child-specific Products, Mass Bath and Shower, Mass Colour Cosmetics, Mass Deodorants, Mass Fragrances, Mass Hair Care, Mass Skin Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mass Beauty and Personal Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Mass Beauty and Personal Care in Denmark
Euromonitor International
May 2025
List Of Contents And Tables
MASS BEAUTY AND PERSONAL CARE IN DENMARK
KEY DATA FINDINGS
2024 DEVELOPMENTS
Greater consumer confidence slows demand for mass products
L’Oréal Groupe leads, while Yves Rocher rises fastest
Pronounced shift away from mass and towards premium products
PROSPECTS AND OPPORTUNITIES
Sales will be supported by improved economic outlook
Natural trend likely to accelerate
Higher investment in private label
CATEGORY DATA
Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2019-2024
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2020-2024
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2021-2024
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2024-2029
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2024-2029
BEAUTY AND PERSONAL CARE IN DENMARK
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
MARKET DATA
Table 7 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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