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Luxury Goods in Sweden

Publisher Euromonitor International
Published Oct 28, 2025
Length 43 Pages
SKU # EP20526524

Description

In 2025, luxury goods in Sweden experienced a notable shift, influenced by a complex interplay of socioeconomic and macroeconomic factors. The persistence of inflationary pressures and cautious consumer sentiment, particularly among middle-aged demographics, constrained demand to some extent. Despite ongoing financial uncertainty and elevated living costs, overall luxury goods demonstrated resilience, with the industry benefiting from sustained inbound tourism, especially within the region, driv...

Euromonitor International's Luxury Goods in Sweden report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers’ shopping patterns. Forecasts to 2029 illustrate how the market is set to change

Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Personal Luxury, Premium and Luxury Cars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Luxury Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

43 Pages
Luxury Goods in Sweden
Euromonitor International
October 2025
List Of Contents And Tables
LUXURY GOODS IN SWEDEN
EXECUTIVE SUMMARY
Luxury goods in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for luxury goods?
MARKET DATA
Table 1 Sales of Luxury Goods by Category: Value 2020-2025
Table 2 Sales of Luxury Goods by Category: % Value Growth 2020-2025
Table 3 Inbound Receipts for Luxury Goods by Country of Origin: Value 2020-2025
Table 4 NBO Company Shares of Luxury Goods: % Value 2020-2024
Table 5 LBN Brand Shares of Luxury Goods: % Value 2021-2024
Table 6 Distribution of Luxury Goods by Format and Category: % Value 2025
Table 7 Forecast Sales of Luxury Goods by Category: Value 2025-2030
Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
EXPERIENTIAL LUXURY IN SWEDEN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Affluent travellers help drive growth of experiential luxury in Sweden
Grand Hôtel retains convincing leadership of competitive landscape
Growing demand for sustainable and immersive luxury experiences
PROSPECTS AND OPPORTUNITIES
Sweden’s natural landscapes, wellness offerings and culture will be major factors driving demand for experiential luxury
Luxury hotels likely to further invest in facilities and marketing to compete
Luxury operators to adopt sustainable practices for responsible travel experiences
CATEGORY DATA
Table 9 Sales of Experiential Luxury by Category: Value 2020-2025
Table 10 Sales of Experiential Luxury by Category: % Value Growth 2020-2025
Table 11 NBO Company Shares of Experiential Luxury: % Value 2020-2024
Table 12 LBN Brand Shares of Experiential Luxury: % Value 2021-2024
Table 13 Forecast Sales of Experiential Luxury by Category: Value 2025-2030
Table 14 Forecast Sales of Experiential Luxury by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
FINE WINES/CHAMPAGNE AND SPIRITS IN SWEDEN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Premiumisation and craft trends drive growth of fine wines and luxury spirits
Diageo Sweden AB gains leadership of highly fragmented competitive landscape
Evolving distribution trends with a new avenue for small-scale producers
PROSPECTS AND OPPORTUNITIES
Premium beverages to be driven by quality, heritage, and wellness trends
Luxury brands to prioritise sustainability initiatives
Growing demand for premium at-home drinks to drive market shift
CATEGORY DATA
Table 15 Sales of Fine Wines/Champagne and Spirits by Category: Value 2020-2025
Table 16 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2020-2025
Table 17 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2020-2024
Table 18 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2021-2024
Table 19 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2020-2025
Table 20 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2025-2030
Table 21 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
PREMIUM AND LUXURY CARS IN SWEDEN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Rising demand for electric and hybrid luxury vehicles helps drive growth
Luxury car buyers drive demand for bespoke electric models and advanced technology
Mercedes-Benz AG regains leadership of consolidated competitive landscape
PROSPECTS AND OPPORTUNITIES
Positive outlook supported by Sweden’s increasing focus on sustainable options
Luxury car brands to further invest in hybrid and electric models
Smart technology to increasingly feature as part of new developments
CATEGORY DATA
Table 22 Sales of Premium and Luxury Cars: Value 2020-2025
Table 23 Sales of Premium and Luxury Cars: % Value Growth 2020-2025
Table 24 NBO Company Shares of Premium and Luxury Cars: % Value 2020-2024
Table 25 LBN Brand Shares of Premium and Luxury Cars: % Value 2021-2024
Table 26 Forecast Sales of Premium and Luxury Cars: Value 2025-2030
Table 27 Forecast Sales of Premium and Luxury Cars: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
PERSONAL LUXURY IN SWEDEN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Designer apparel and footwear (ready-to-wear)
Luxury eyewear
Luxury jewellery
Luxury leather goods
Luxury wearables electronics
Luxury timepieces
Luxury writing instruments and stationery
Super premium beauty and personal care
PROSPECTS AND OPPORTUNITIES
Sustainable practices to influence future development of personal luxury
Brands to focus on transparency to boost consumer trust
Luxury retailers to adopt omnichannel strategies to expand reach
CATEGORY DATA
Table 28 Sales of Personal Luxury by Category: Value 2020-2025
Table 29 Sales of Personal Luxury by Category: % Value Growth 2020-2025
Table 30 NBO Company Shares of Personal Luxury: % Value 2020-2024
Table 31 LBN Brand Shares of Personal Luxury: % Value 2021-2024
Table 32 Distribution of Personal Luxury by Format: % Value 2020-2025
Table 33 Forecast Sales of Personal Luxury by Category: Value 2025-2030
Table 34 Forecast Sales of Personal Luxury by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

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