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Luxury Goods in Romania

Publisher Euromonitor International
Published Oct 11, 2024
Length 41 Pages
SKU # EP19248552

Description

Luxury Goods in Romania


Retail current value sales of luxury goods in Romania will rise by 9% in 2024, set to reach sales of RON11.4 billion. The landscape is performing well despite the challenging economic situation in the country, with affluent consumers willing to invest in experiences, timeless pieces, and premium goods. Inbound tourism is also on the rise in 2024, positively impacting sales and attendance at luxury hotels. Premium in-store features and services further drive growth, including personal shopping, c...

Euromonitor International's Luxury Goods in Romania report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers’ shopping patterns. Forecasts to 2028 illustrate how the market is set to change

Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Personal Luxury, Premium and Luxury Cars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Luxury Goods market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

41 Pages
Luxury Goods in Romania
Euromonitor International
October 2024
List Of Contents And Tables
LUXURY GOODS IN ROMANIA
EXECUTIVE SUMMARY
Luxury goods in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for luxury goods?
MARKET DATA
Table 1 Sales of Luxury Goods by Category: Value 2019-2024
Table 2 Sales of Luxury Goods by Category: % Value Growth 2019-2024
Table 3 Inbound Receipts for Luxury Goods by Country of Origin: Value 2019-2024
Table 4 NBO Company Shares of Luxury Goods: % Value 2019-2023
Table 5 LBN Brand Shares of Luxury Goods: % Value 2020-2023
Table 6 Distribution of Luxury Goods by Format and Category: % Value 2024
Table 7 Forecast Sales of Luxury Goods by Category: Value 2024-2029
Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources
EXPERIENTIAL LUXURY IN ROMANIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Rise in sales as inbound tourism increases, boosting spending on experiences
Luxury hotels invest in wellness experiences and premium surroundings
Marriott International Inc retains its lead while guest numbers rise
PROSPECTS AND OPPORTUNITIES
Luxury hotel launches drive growth as retail value sales rise
Unique experiences and sustainable features engage wealthy clientele
Luxury foodservice could bolster growth through innovative experiences
CATEGORY DATA
Table 9 Sales of Experiential Luxury by Category: Value 2019-2024
Table 10 Sales of Experiential Luxury by Category: % Value Growth 2019-2024
Table 11 NBO Company Shares of Experiential Luxury: % Value 2019-2023
Table 12 LBN Brand Shares of Experiential Luxury: % Value 2020-2023
Table 13 Forecast Sales of Experiential Luxury by Category: Value 2024-2029
Table 14 Forecast Sales of Experiential Luxury by Category: % Value Growth 2024-2029
FINE WINES/CHAMPAGNE AND SPIRITS IN ROMANIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Growth remains positive following a significant uplift in sales during 2023
Luxury whiskies lead growth as household cocktail creation rises in Romania
Pernod Ricard Romania maintains its lead, offering internationally renowned whisky brands
PROSPECTS AND OPPORTUNITIES
Positive growth trajectory as the premiumisation trend expands
Fine wines drive growth as consumers choose sophisticated options for socialising
Local players focus on their premium offerings to gain ground on the landscape
CATEGORY DATA
Table 15 Sales of Fine Wines/Champagne and Spirits by Category: Value 2019-2024
Table 16 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2019-2024
Table 17 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2019-2023
Table 18 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2020-2023
Table 19 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2019-2024
Table 20 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2024-2029
Table 21 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2024-2029
PREMIUM AND LUXURY CARS IN ROMANIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Double-digit growth driven by established brand names and technological advances
Sustainable premium models save costs and support the environment
Daimler ag retains its lead through the established Mercedes-Benz brand
PROSPECTS AND OPPORTUNITIES
Retail value sales rise, supported by new launches on the landscape
Personalisation, augmented reality and convenience drives sales through e-commerce
Sustainability and climate concerns boost ownership of electric cars
CATEGORY DATA
Table 22 Sales of Premium and Luxury Cars: Value 2019-2024
Table 23 Sales of Premium and Luxury Cars: % Value Growth 2019-2024
Table 24 NBO Company Shares of Premium and Luxury Cars: % Value 2019-2023
Table 25 LBN Brand Shares of Premium and Luxury Cars: % Value 2020-2023
Table 26 Forecast Sales of Premium and Luxury Cars: Value 2024-2029
Table 27 Forecast Sales of Premium and Luxury Cars: % Value Growth 2024-2029
PERSONAL LUXURY IN ROMANIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
Designer apparel and footwear players benefit from the move away from fast fashion
Luxury eyewear benefits from being on-trend, driving positive retail value growth
Sentimental pieces drive ongoing growth on the luxury jewellery landscape
Demand for sustainable options is rising in luxury leather goods
Luxury wearables offer elegant designs blended with advanced technology
Positive growth as consumers consider luxury timepieces to be investments
Sales of luxury writing instruments and stationery are supported by customisation
Fashion brands continue to launch on the super-premium beauty and personal care landscape
PROSPECTS AND OPPORTUNITIES
Luxury timepieces and wearables drive ongoing growth on the landscape
E-commerce sales rise as players invest in technology that support personalised experiences
Luxury players focus on sustainability to align with consumers' rising concerns
CATEGORY DATA
Table 28 Sales of Personal Luxury by Category: Value 2019-2024
Table 29 Sales of Personal Luxury by Category: % Value Growth 2019-2024
Table 30 NBO Company Shares of Personal Luxury: % Value 2019-2023
Table 31 LBN Brand Shares of Personal Luxury: % Value 2020-2023
Table 32 Distribution of Personal Luxury by Format: % Value 2019-2024
Table 33 Forecast Sales of Personal Luxury by Category: Value 2024-2029
Table 34 Forecast Sales of Personal Luxury by Category: % Value Growth 2024-2029

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